Nearly half of surveyed gamers who stream video of themselves playing video games on Twitch, Youtube, and other video sites say the legal implications of Article 13 would dissuade them from streaming gameplay.
Our survey questioned 1,500 video game streamers in the UK about how they would respond to Article 13 of the recently passed EU Copyright Directive, which mandates content filtering of copyrighted material before it is posted online.
Video game content belongs to the developer and publisher of the game, so streamers and the platforms they use, such as Twitch and YouTube, could potentially be held liable for copyright violations under Article 13 by streaming or uploading gameplay videos without permission.
Key highlights of the survey:
- 45.6% of streamers would be dissuaded from streaming gameplay if they could be held liable for copyright violations.
- 44.8% of respondents would switch to a different streaming platform if their current one prohibited viewers from Europe and the alternative did not.
- Only 36.6% said they would continue streaming/uploading if European viewers were barred from watching, while 30.7% replied, « I don’t know. »
- Respondents who identified as female were more likely to quit streaming if European viewers were barred from watching (37.87% vs. 26.59%).
- Older streamers were more likely than younger streamers to be dissuaded from streaming gameplay if they could be held liable for copyright violations.
Get a static version of this infographic here.
Article 13 and mandatory content filtering
Comparitech’s survey examines the potential consequences for gameplay streamers in the European Union under Article 13. The directive stipulates that platforms must proactively filter out copyrighted content before it is posted online. This requirement could well lead to streamers and streaming platforms like YouTube and Twitch self-censoring their content in the EU.
Streamers being held liable for copyright violations after streaming gameplay video is not just a hypothetical threat. In 2015, Nintendo launched its Creators Program, which demanded content creators featuring Nintendo game content register with the program and pay the company 60 percent of their advertising revenue. In 2017, YouTubers playing Nintendo games were hit with copyright claims, and in turn demonetized by YouTube.
Nintendo eventually backed off and ended the Creators Program in 2018 after public backlash, but it demonstrates the profit incentive for large game companies to support Article 13.
Because the Parliament passed a directive and not a regulation, European Union member states have until 2021 to adopt it and decide how they will interpret and enforce the law. That means each country can set its own rules on how Article 13 will be implemented.
More than 5 million Europeans petitioned against Article 13, making it the largest petition in European history.
Although Brexit looms on the horizon, the EU Copyright Directive still applies to streamers in the UK as of time of writing.
UK streamer quick stats
Here are some additional statistics about streamers in the UK as per Comparitech’s survey:
- 40.5% of respondents said they only do live streams and do not upload videos
- 29% of respondents said they only upload videos and do not do live streams
- 30.5% of respondents both do live streams and upload videos
- The average UK streamer uploads or live streams gameplay video 2.35 times per week
- About 33.86% of their audience is in the European Union