OneTrust offers security, privacy, and data governance systems from its cloud-based privacy management platform. This is a SaaS category known as Governance, Risk Management, and Compliance, or GRC. The GRC field is a booming market and is focused on providing companies with systems that check for data protection standards compliance issues.
Although industry-specific data protection standards, such as PCI DSS and HIPAA, require tight security and tracking of data access, GRC systems don’t usually cover the requirements of those two standards or SOX, which requires the traceability of financial data. Rather, OneTrust and its main rivals watch general data privacy issues that impact the wider population.
Here is our list of the six best OneTrust alternatives:
- TrustArc Privacy Management Platform EDITOR’S CHOICE A wide range of services from this cloud-hosted service includes legal advice and research, vendor assessments, risk tracking, data discovery, cookie consent management, and tracker development advice. It covers GDPR, CCPA, and LGPD.
- Osano Consent Manager A cloud-based consent management system includes legal advice bundled in with its paid plans and also offers a free version for website developers. It is suitable for compliance with GDPR, CCPA, and LGPD.
- Cookiebot A hosted consent management platform that focuses on cookie deployment and legality. This system is available in free and paid plans and is suitable for compliance with GDPR, CCPA, and the ePrivacy Directive.
- Quantcast Choice A free consent management system for GDPR and CCPA compliance that is free to use and is paired with a marketing support system that offers user behavior tracking.
- Piwik Pro Consent Manager A cookie manager for compliance with GDPR, CCPA, and LGPD that can be self-hosted on a cloud platform in the location of your choice.
- CookieYes An easy-to-use consent manager that is available directly from within content management systems, such as WordPress, and will cover you for GDPR.
OneTrust provides the checks and data access tracing that is needed to prevent a business from falling foul of standards like the EU’s GDPR, California’s CCPA and CPRA, Virginia’s CDPA, Brazil’s LGPD, Canada’s PIPEDA, South Africa’s POPIA, and ISO 27701. All of these standards are legal requirements that can lead to criminal prosecution and fines placed on the business by the state. They are not just formulas that can be adopted as standards between contracting businesses.
What does OneTrust do?
The tools provided by OneTrust aren’t just of interest to IT departments. Legal teams access the privacy management platform as well. OneTrust maintains a team of legal experts to keep an eye on the changing legal landscape for data privacy issues and redefine the scope of the OneTrust system.
The menu of services offered by OneTrust is divided into three categories: Privacy, Security, and Consent.
OneTrust privacy services
The Privacy category of OneTrust’s services covers the tools that help regulatory requirements over Personally Identifiable Information (PII). This section includes as many information services as IT tools and it is this part of the platform that will be extensively accessed by legal departments rather than IT processes.
The IT services in the privacy category include data discovery for sensitive data and also data usage tracking for those identified PII stores. The system includes automated processes to fulfill requests for information about the data held, which is called a Data Subject Access Request (DSAR). Access to the audit trail laid down by data access logs is another service of this category. The system also includes an Incident Response module, which manages the process tracking and reporting data misuse or leakage.
A vendor risk management module in the privacy services part of the OneTrust platform is of interdepartmental interest. This system includes process automation for information gathering. However, it is a service that is particularly needed by the legal department.
Other services in the privacy category include awareness training, the provision of toll-free numbers for customer access, and a library of privacy-related legal research. There is also a benchmarking system, which provides advice for system assessment by aggregating information about what other businesses are doing to protect PII.
OneTrust security services
The Security category of OneTrust services is concerned with systems to control access to data and log actions. There is an Audit and Controls module, which is a guide for assessing a system for data governance issues. These guides help you set your data governance policy for the business. A Policy Management module tracks the enforcement of that data governance strategy. A Business Continuity service guides companies in setting up contingencies for failure.
This section of the platform also includes an internal Risk Management service. This focuses on access controls and tracking the areas of the system that store and process PII. This also includes vulnerability scanning.
OneTrust consent services
The Consent section of the OneTrust platform includes turnkey tools that manage user consent and data usage preferences. These systems are delivered as plugins that can be added to websites. All processing for these services is hosted by OneTrust, so it is an API-based service.
Features in this list include a cookie consent and data usage consent banner. The service also manages a database of visitor responses on behalf of each client. A Digital Policy and Notice Management service ensures that the business gives the correct notifications to users of their services about legal liability and the rights of the user.
There is also a module that provides statistics on consent rates, which can provide useful input for Web designers by highlighting pages or services that users seem to reject. This is also a very important service for marketers that want to implement user behavior tracking through cookies. A Universal Consent Management service provides another input for web designers and marketers when they are planning new campaigns because it provides advice on what is and isn’t legal.
The services of the OneTrust Consent system can also be extended to mobile devices, smart TVs, and OTT set-top boxes.
Rivals to OneTrust
OneTrust has built up an impressive list of services and there aren’t many rivals that can match the full range of legal and digital services in the OneTrust platform. There are a number of rival privacy management systems that are primarily concerned with managing cookie consent issues and others that are heavily geared towards targeted marketing services and include consent management.
The best fit for your organization will depend on where your main strategy emphasis lies. However, whether you just want to be legally compliant or want to protect your marketing campaigns from legal action, there is the perfect system out there for you that could prove to be a better option than OneTrust.
What should you look for in an alternative to OneTrust?
We reviewed the market for privacy management services like OneTrust and analyzed the options based on the following criteria:
- A platform that includes a hosted cookie consent banner
- A service that includes a user consent management database
- A system that can identify all of the cookies currently in use on a website
- A mechanism for blocking cookie downloads if consent not given
- Options for consumer research and visitor journey monitoring
- A free trial for a no-cost assessment period or a free tool
- A service that beats OneTrust on price and has focused privacy management services so you aren’t forced to pay for services that you don’t need
OneTrust is very expensive and it has a long and complicated menu of services. If you are on a tight budget, you might find the cost of a OneTrust account very expensive once you have added in all of the tools that you really need. There are cheaper options out there that work very well.
The best OneTrust alternatives
TrustArc is a very close competitor to OneTrust. Not only do its Privacy Management Platform tools match OneTrust’s IT services, but the company also offers training and bespoke legal advice, just like OneTrust. The pricing strategy of TrustArc is very similar to OneTrust as well; whereas many businesses in this sector offer packages of services, OneTrust and TrustArc price each service individually.
The TrustArc service list includes vendor risk assessments, internal vulnerability scanning, risk identification, data discovery, and usage plus policy formation support and implementation monitoring tools. Data breach notification and disclosure reporting systems are also available.
The system has a very good consent management service, which is perhaps slightly better than that of OneTrust. The TrustArc service identifies all cookies on the system, generates suitable consent popups for websites, manages a response database, and blocks cookies where necessary. This service conforms with GDPR, CCPA, and LGPD.
TrustArc Privacy Management Platform is our top pick as an alternative to OneTrust because it includes all the user consent services you need plus the support of a strong legal team. The legal services and risk assessment features of TrustArc make it the closest match we could find to OneTrust. The highly granular services menu of TrustArc is very similar to the module-by-module approach of OneTrust. You can choose just to take the cookie consent management services of TrustArc to get your sites legal or push for the full legal research and vendor assessment services offered by the company.
Request a demo: trustarc.com/demo-request/
Operating system: Cloud-based
Osano is a very widely-used privacy platform that is particularly successful for its Consent Manager. The company has a very sharp legal team that keeps up to date with all new legislation around the world to ensure that the system remains compliant. At present, the Osano Consent Manager is compliant with the EU’s GDPR, California’s CCPA, and Brazil’s LGDP.
The Osano Consent Manager has been in operation since 2016 and has managed more than one billion cookies since then. This is mainly a cookie consent system. The service is entirely hosted and access to its functions is integrated into your own sites and monitors through plug-ins and APIs.
The service scans your sites and discovers all of the cookies that it deploys. It then generates a cookie consent banner, which you integrate into your site by inserting a piece of code. The service collects responses, stores them in a database, and manages cookie downloads to block those that do not have consent.
There is a free package of Osano Consent Manager available. However, the three paid plans have much more features, such as a PII tracker, tag manager, vendor risk management service, and vendor lawsuit alerting system. The paid packages also include a policy change detector, which creates notifications to members and users of a site, and a bulletin of privacy law updates.
You can get a 30-day free trial of an Osano Consent Manager paid plan.
Cookiebot is a cloud-based, hosted service, that focuses on the task of getting consent from website visitors for cookies. The system includes a cookie discovery service and a consent banner generator. The actual implementation of that banner is hosted by Cookiebot and you link to it by inserting a line of code into your site. It creates compliance with GDPR, the ePrivacy Directive, and CCPA.
When users respond to a consent banner question, Cookiebot stores those answers and blocks cookies where necessary. The system offers access to the consent database and also reports on cookie acceptance rates in the system dashboard, which can be accessed through any standard Web browser.
There are four plans for Cookiebot and the first of these is Free. This covers up to 100 pages on one domain. The three paid plans work for successively larger sites. Cookiebot also offers a 1-month free trial of its paid plans.
Quantcast Choice is one of two very interesting propositions that we have found as alternatives to OneTrust. Whereas OneTrust would be of great interest to the legal departments of companies, Quantcast would really interest the marketing departments that want to use all of the tools that eCommerce can offer.
Quantcast is a market surveying and user tracking system, which is implemented in a module called Quantcast Audience. The Quantcast Choice service is a second strand to the cloud platform’s facilities and that module offers consent management.
The legal use of tracking libraries is dependent on user consent, so users of the Audience service really need Quantcast Choice. Even if you aren’t engaging in targeted marketing, you would still be interested in Choice. This system is hosted and generates cookie consent banners. The system scans and indexes all cookies on a site and also blocks those that haven’t got consent.
Quantcast Choice also assesses partner companies for legal liability and risk. The service ensures compliance with GDPR and CCPA. Both Quantcast Choice and Audience are free of charge.
Piwik Pro is a similar service to Quantcast because its focus is on targeted marketing and user behavior tracking. The system also offers a Consent Manager module. This service creates compliance to privacy legislation of the EU, the USA, Brazil, China, and Russia. It also has PII tracking systems that enable compliance with HIPAA.
Piwik Pro includes a Tag Manager, which scans for all cookies and tracking libraries. The Consent Manager then generates a suitable consent form to appear on the site. This gets included in the site by inserting a piece of code that the Consent Manager will provide.
The final piece of the compliance services of Piwik Pro is the Customer Data Platform. This enables site visitors to interact with the system and alter consent choices. The Customer Data Platform can also be used as a source of marketing data and it can be fed into your CRM. Piwik Pro is available for a demo.
CookieYes is a system that seeks consent for cookies on websites and complies with the requirements of GDPR and CCPA. The big selling point of this system is that is available from the integration libraries of all of the major content management systems. The service is available from WordPress, Drupal, Magneto, Blogger, Joomla, and Wix. That integration makes it very easy for website owners operating sites within those systems to get the cookie consent problem sorted and then move on to other issues.
This system scans for cookies, generates a consent form and makes it available within the CMS, accepts and stores responses, and allows or blocks cookies accordingly. CookieYes is by no means as comprehensive as the service offered by One Trust. However, it is very affordable, quick and easy to implement.
CookieYes overs a free version plus three paid plans. You can access the paid service on a 14-day free trial.