Whether we’re making our own or viewing them online, videos are everywhere these days. Although they’re in abundance, it’s hardly a seamless experience to play video files on multiple devices.
Enter video converters. These make life easier by changing video files into different formats, enabling you to play the video on your desired device and app. Video converters can also be useful when editing videos, as changing the file to a different format can allow for a more efficient editing process.
In this post, we reveal the best video converters for Windows and what they have to offer. If you don’t want to read the entire post, here’s an at-a-glance look at our top picks:
- Wondershare UniConverter
- DivX Converter
- Freemake Video Converter
- WonderFox HD Video Converter Factory
- Movavi Video Converter
- Any Video Converter
- ACH Prism Video Converter Software
If you’re a Mac user, you can head over to our article dedicated to the best video converters for Mac.
There are lots of video converters out there, including free, paid, and freemium options. These differ in various aspects, including ease of use and features. Before we jump into our list, let’s take a look at the criteria we used to choose the best video converters. Those that made it to the list meet most, if not all, of the following criteria:
- Easy to use and beginner-friendly
- Provides quality video output
- Converts video files quickly
- Offers a range of input and output formats (4K is a bonus)
- Available for a range of operating systems
- Won’t break the bank
- Free of adware and other malware
Best video converters for Windows
Here’s our list of the best video converters for Windows:
Wondershare UniConverter (previously called Wondershare Video Converter Ultimate) is one of the best video converters for Windows available. It’s definitely not the cheapest software available, but if you’re looking for quality and speed, then it could be a good fit. One of the benefits of a paid service is that you don’t have to worry about intrusive ads or annoying upsells.
Wondershare offers a free trial but with many limitations. You can only convert one-third of the full video length, speeds are slower than in the paid version, you can’t burn to disc, and downloading and recording video is highly restricted.
Once you pay, however, you have unlimited high-speed conversions and unrestricted use of the screen recorder, downloader, and disc burner.
Wondershare UniConverter is very easy to use but has lots of additional options outside of straight-up video conversions, such as some advanced editing tools. As such, it’s ideal both for beginners and more advanced users.
This software can handle 35 video formats, including MP4, MOV, and MPEG. More than 150 device profiles are pre-configured, which is great if you’re unsure of what format you need. Wondershare can handle 4K video conversions with no issues. The software is also available for MacOS.
Price: You can try out WonderShare UniConverter on a free trial but this doesn’t allow you to do very much at all, and is really only good for trying out the interface. Paid plans start at $39.95 for a one-year license for one PC.
- Fast speeds
- High-quality output
- Easy to use
- Burn to disc
- 4K resolution
- No ads or additional installs
- Not the cheapest option
DivX does offer a free version, but there’s a big upsell to the paid offering, DivX Converter Pro. When you first install the software, it asks you to agree to install multiple other pieces of software: Divx Player, Media Server, and DivX Web Player, as well as Avast Antivirus. However, if you’re paying attention, you can simply uncheck the box next to each and continue with the installation process. At one point, you’re also asked for your email address. It looks like you need to enter this, but you don’t. Instead, you can simply click Finish.
The free version of the software offers decent conversion speeds, high-quality output, and the option of 4K. There are more than a dozen format options, including MP4, MOV, AVI, and more. Unlike many other freemium options out there, the free version of DivX is very usable. It’s easy to get started with, although you don’t get as many format options as with other tools unless you pay to upgrade. Other features of the Pro version include faster speeds, more profiles, and more options for custom settings.
You can upgrade from the free version by buying individual features, such as Cloud Connect (to sync videos from Google Drive and Dropbox), a Video Pack (enables you to convert MPEG-2 and VC-1 files), a DFX Audio Enhancer, or a DTS-HD Plug-In. You can even pay specifically to get rid of ads. The alternative is to upgrade to the Pro version, which gives you all additional features.
DivX Converter is available for both Windows and Mac.
Price: The free version is free forever and is very usable. While optional features can be purchased separately for various prices, the full Pro version costs $19.99. This is one of the cheapest paid options available.
- Free version is decent
- Pro version has lots of options
- Solid conversion speeds
- High quality video output
- Paid version is inexpensive
- 4K video available
- Ads and upsells in the free version
- Tries to get you to install additional software
Freemake is freemium software and the differences between the free and paid versions are vast. Let’s look at the free version first. Upon installation, you’ll be taken to a browser page that asks you to register. However, you can ignore this and go straight to the app. Just expect lots of upsell attempts when trying to use the free version.
Unfortunately, for all free conversions, the Freemake logo is added at the beginning and end of all videos. Plus, there’s text that remains in the middle of the screen throughout the video, essentially rendering the cost-free software useless. There’s no way this company wants you to use the free tool.
Surprisingly, upgrading isn’t that simple. It’s nearly impossible to find pricing information on the site; there’s only a Free Download button (likely to lead you to believe the software is entirely free). Once you have it installed, you realize there is an upsell, but again, very little information is available. Within the main screen of the app, there’s a button for a package deal which looks to be the only paid option, but this isn’t the case. If you go to the Help tab and hit Remove branding then you get the basic (albeit still pretty expensive) paid options.
So after all that, why did this make our list? Well, once you’ve upgraded, you shouldn’t have to worry about ads and you can enjoy a solid piece of video converting software. The app design is bright and fun, a welcome change from many of the dull interfaces we’re used to seeing with these tools. More importantly, it’s very intuitive so beginners can navigate it with no issues.
Freemake supports 17 video formats including AVI, MP4, and MOV. You get plenty of options when it comes to editing and preset profiles. Output quality is great, you can opt for 4K if needed, and conversion is very fast in the paid version. It’s quick in the free version too, but adding the logo and saving seems to be intentionally slow, so the whole process takes a long time. You can burn to DVD with either version, but you’ll have the Freemake branding on it with the free version.
It’s a shame that Freemake isn’t more upfront about pricing and what you get because this will no doubt put off many users. The paid version is actually really good, but the road to get there is a struggle. Freemake is only available for Windows.
Price: The basic version with branding is free. To remove branding, it’s $5 per week, $10 per month, or $299 for unlimited access. These prices sound very steep, but you get 80% off your first payment, which is a clear driver to go with the unlimited option ($59.95 with the discount).
- 4K possible
- Good output quality
- Fast conversions with paid version
- Lots of preset profiles
- Burn to DVD
- Free version is unusable
- Pricing is confusing (and it’s expensive)
WonderFox HD Video Converter is a paid tool that offers a free (unregistered) version to use as a trial. With the latter, you can only convert videos of up to five minutes in length and can download up to five files from the internet. That being said, this may still be okay for some use cases.
Aside from letting you know you should upgrade to a full license, WonderFox doesn’t bombard you with ads or try to get you to install additional software. Its interface isn’t the most polished but it’s super easy to use. There are 21 supported formats including AVI, MOV, MP4, and MPG.
You get a ton of present device profiles to choose from, so this is ideal for beginners. Output is of high quality and you have the option of 4K. Speeds aren’t all that fast, but they’re not terribly slow either. WonderFox’s video converter doesn’t enable you to rip to DVD but the company sells a DVD ripper separately.
WonderFox is available for Windows only.
Price: The HD Video Converter costs $29.95 (currently discounted from $39.95) per license. You can alternatively opt for the DVD & Video Software Pack which includes the DVD Ripper software and costs $39.95. These tools comes with a 30-day money-back guarantee, which is rare for this type of software.
- Lots of preset profiles
- High-quality output
- Very easy to use
- No ads or upsells
- 30-day money-back guarantee
- Basic editing tools
- Slightly unrefined interface
Movavi is a paid-only software, but comes with a limited 7-day free trial that allows you to convert the first half of each video file. If you’re using the free trial, you’ll get reminders to purchase a full license, but other than that, there are no ads, and the installer doesn’t try to install additional software.
This software isn’t cheap, but you do get what you pay for. It comes with a clean, modern interface that’s simple to navigate. Expect high-quality output, fast conversions, and up to 4K in output resolution. There’s a solid number of preset profiles available, although the number of output format options (17) is on the low side for a padi tool. It does cover the most popular formats such as AVI, MP4, MOV, and MPG.
It’s available for Windows and Mac. Movavi makes video editing software available for separate purchase.
Price: The Video Converter Premium costs $39.95 for a one-year license and $49.95 for a lifetime plan. It can also be purchased as part of a suite which includes a video editor and screen recorder and costs $79.95 for a lifetime plan.
- High-quality output
- Fast speeds
- Modern, intuitive interface
- Lots of profile options
- No intrusive ads or upsells
- Could have more format options
Any Video Converter (AVC) is great for users on a budget as its free version is well-equipped to handle most basic video conversion tasks. This one is different to most of the freemium video converters available in that there are two separate pieces of software. With other freemium tools, you typically upgrade to unlock features within the existing interface.
Although AVC claims to be ad-free, some ads appear upon install of the free version. Another thing to note is that when installing the free version, you may be asked to allow additional software to be installed. Some users have reported that additional installs in this step include a browser hijacker that changes your web browser’s homepage. As such, pay careful attention during the setup process.
Conversions are not the fastest, but bearable, and the output quality is good in our experience. You get more than 150 preset device profiles, 17 supported output formats (including MP4, AVI, and MOV), a few basic editing options, and the option to burn to disk and download online videos. You can go up to 4K, even with the free version.
The paid version enables you to convert BD and DVD discs and includes a screen recorder and DVD menu templates, among other features.
AVC is fairly straightforward to use, but not as intuitive as many other similar pieces of software. You may have to spend some time getting used to where to find everything.
The software is available for Windows and Mac.
Price: While the free version is okay for beginners, you may want to upgrade to Any Video Converter Ultimate, which costs $49.95.
- A usable free offering
- Good quality video
- Can burn to disk with paid version
- 4K resolution
- Free version installs additional software
- Could be faster
HandBrake is the only completely free piece of video conversion software on the list. It’s open source and available for download on Windows, MacOS, and Linux. The Windows version is relatively new, but Mac users have been enjoying HandBrake for years.
When downloading the software, unlike with some other free tools, you won’t have to deal with ads or requests to install additional software.
As with most completely free tools, you won’t get a shiny, modern interface, and there is a bit of a learning curve when getting started. However, for many uses, HandBrake can be up to the job.
Editing options are plentiful and output quality of videos is surprisingly good for a free tool. Conversion times are typically slow, so you’ll need to be patient.
More than a dozen output formats are supported, including MP4, M4V, MOV, and MPEG, and there are many preset profiles for specific devices, although not as much choice as you get with most paid tools. The highest resolution available is 2160p, so no 4K video here.
Price: HandBrake is completely free and open source so there are no ads or upsells.
- Free and open source
- Good quality output
- Lots of options for editing
- Ad-free experience
- Not very user-friendly
- Slow conversions
- No 4K video
Prism offers both a free and paid version, the former of which is ideal for novice users. The interface is pretty dated, but it’s actually very intuitive. Prism gives you fast conversions and high-quality output, but the output resolution is limited to 1080p. It supports 30 video formats, including MPEG, MP4, MOV, and AVI.
You get a decent number of options for editing but there could be more. These are limited most likely because ACH offers other programs for video editing. While they do cover the bases, it would be better if all options were within the same tool. Also limited is the number of preset profiles, although the most popular devices are covered.
If you’re using the free version, you’ll have to deal with an annoying popup that checks you’re using it for non-commercial use, but this can be brushed off with one click.
Prism is only available for Windows, so if you like to switch between Windows and MacOS, you may want to test a different software that works with both.
Price: Prism is free for non-commercial use but you’ll be limited on the number of output options available. For an unrestricted lifetime license and access to all formats, the cost is $19.99 (without MPEG2 support) or $29.99 (including MPEG2 support). There’s also the option of a subscription plan that costs $1.66 per month and is billed quarterly (at $4.98).
- Easy to use
- Free version good for beginners
- Fast speeds
- High-quality output
- 1080p is the highest resolution
- Limited number of options
- Popup in free version
Image credit: “Smartphone Movie” by SplitShire licensed under CC BY 2.0