Whether we’re making our own or viewing them online, videos are everywhere these days. Although they’re in abundance, it’s hardly a seamless experience to play video files on multiple devices.
Enter video converters. These make life easier by changing video files into different formats, enabling you to play the video on your desired device and app. Video converters can also be useful when editing videos, as changing the file to a different format can allow for a more efficient editing process. Thankfully, there’s a huge selection of video converters for PC, but choosing the right one can be tough.
We’ve picked the best video converters for Windows 10 and older and reveal what they have to offer. If you don’t want to read the entire post, here’s an at-a-glance look at our top picks
Best video converters for Windows 10
- VideoProc: VideoProc offers a suite of tools that let you convert, edit, and more. Its trial version is the best free video converter for Windows 10 and paid plans include a 30-day money-back guarantee.
- Allavsoft Video and Music Downloader: This converter and downloader in one makes quick work of delivering your desired format.
- Wondershare UniConverter: One of the fastest video converters for Windows but doesn’t compromise on quality.
- DivX Converter: Comes with a decent free version and offers a low-cost paid plan that packs lots of features.
- iDealshare VideoGo: Offers fast, high-quality conversions and a suite of editing tools.
- Freemake Video Converter: Handles 4K, offers lots of preset profiles, and lets you burn to DVD.
- WonderFox HD Video Converter Factory: This easy-to-use tool delivers high-quality video and doesn’t bombard you worth ads.
- Movavi Video Converter: Use a sleek, modern app to carry out speedy conversions.
- Any Video Converter: A popular free video converter with the option to upgrade to a paid plan.
- HandBrake: If you want a completely free video converter for PC, this could be a great pick.
- NCH Prism Video Converter Software: Beginner-friendly and comes with a decent no-cost version.
If you’re a Mac user, you can head over to our article dedicated to the best video converters for Mac.
There are lots of video converters out there, including free, paid, and freemium options. These differ in various aspects, including ease of use and features. Before we jump into our list, let’s take a look at the criteria we used to choose the best video converters. Those that made it to the list meet most, if not all, of the following criteria:
- Easy to use and beginner-friendly
- Provides quality video output
- Converts video files quickly
- Offers a range of input and output formats (4K is a bonus)
- Available for a range of operating systems
- Won’t break the bank
- Free of adware and other malware
Best video converters for Windows
Here’s our list of the best video converters for Windows:
VideoProc by Digiarty is our top pick for the best video converter for Windows. This is a paid-only software, but you can try it out for free to see if it’s a good fit. One of the benefits of a paid service is that you don’t have to worry about intrusive ads or annoying upsells. Output video quality is excellent and fast conversion speeds are achieved through a GPU Hardware acceleration feature.
The trial version gives you all the features of the full software including the recording feature, but it limits the length of the videos you can convert to five minutes. This is in contrast to trials for many other paid video converters which limit you in additional areas such as conversion speed or the availability of certain tools. If you decide to go for the full version, once you pay, you’ll get a license code that will alleviate the time limitation.
The VideoProc interface is very easy to navigate, with conversion formats divided into types. Selecting a tool and clicking the corresponding gear icon will pull up a separate screen for you to work in with that tool. Options include merge, flip, trim, split, snapshot, fisheye correction, and more. There are even a couple of features designed specifically with GoPro users in mind: deshake and denoise. While this software has plenty of attributes to delight advanced users, it’s also a great one for beginners to try.
VideoProc supports more than 70 formats, including AVI, MOV, MKV, MP3, and MP4. It has a ton of pre-configured profiles that are categorized intuitively. 4K conversions are no problem for VideoProc, and it even supports 8K resolution. You can also download this software for MacOS.
Price: VideoProc offers a trial version of the software but this is limited in terms of video length. The full version starts at $29.95 for a one-year package for one PC, which isn’t at all bad when you consider what you’re getting. You can also save at least 50% by using the specific coupon on VideoProc Lifetime license.
- Great conversion speeds
- Supports up to 8K resolution
- Intuitive client
- No upsells or advertisements
- Special GoPro features
- Includes video recorder
- No fully free version
Allavsoft is primarily designed as a downloader, but it also functions as a video converter. This is particularly handy if you’re looking to download videos from a particular platform and need to convert them for playing on your desired device.
The client doesn’t have the most modern aesthetic but it’s very easy to use and comes in a dozen different languages including German, Portuguese, and Turkish. You can download video and audio files from over 1,000 sites, including Facebook, Spotify, and YouTube. With the free version, you can download up to five videos. A batch option lets you enter multiple URLs to download at the same time.
The converter can handle a ton of formats, including MKV, WMV, MP4, MOV, and AVI. It also acts as a video to audio converter and offers multiple presets for this function. It supports up to 4K resolution. The free version of Allavsoft lets you merge or convert videos of up to five minutes in duration, but is still very usable compared to other more limited trial software.
Additional features include a screen recorder for creating your own video files and a built-in player that allows for playback and preview. One item not included in this client is a set of editing tools, which some users may miss.
You can download Allavsoft for Windows and MacOS.
Price: This provider offers a free version that limits downloads and conversions. The paid software usually costs $29.99 for a one-month license, but this is often reduced to $19.99. However, you’ll get a far better deal on a one-year plan that costs $49.99 (or $29.99 on sale) or a lifetime plan for $99.99 (on sale for $59.99). Allavsoft offers a 30-day money-back guarantee.
- Fast conversion speeds
- Offers plenty of different formats
- User-friendly interface
- Downloader compatible with a ton of sites
- Convert up to five minutes for free
- Supports 4K video
- No editing tools
Wondershare UniConverter (previously called Wondershare Video Converter Ultimate) is one of the best video converters for Windows available. It’s definitely not the cheapest software available, but if you’re looking for quality and speed, then it could be a good fit. As it’s a paid software, there are no ads or upsells to deal with.
Wondershare offers a free trial but with many limitations. You can only convert one-third of the full video length, speeds are slower than in the paid version, you can’t burn to disc, and downloading and recording video is highly restricted.
Once you pay, however, you have unlimited high-speed conversions and unrestricted use of the screen recorder, downloader, and disc burner.
Wondershare UniConverter is very easy to use but has lots of additional options outside of straight-up video conversions, such as some advanced editing tools. As such, it’s ideal both for beginners and more advanced users.
This software can handle 35 video formats, including MKV, MP4, MOV, MP3, and MPEG. More than 150 device profiles are pre-configured, which is great if you’re unsure of what format you need. Wondershare can handle 4K video conversions with no issues. The software is also available for MacOS.
Price: You can try out WonderShare UniConverter on a free trial but this doesn’t allow you to do very much at all, and is really only good for trying out the interface. Paid plans start at $39.95 for a one-year license for one PC.
- Fast speeds
- High-quality output
- Easy to use
- Burn to disc
- 4K resolution
- No ads or additional installs
- Not the cheapest option
DivX does offer a free version, but there’s a big upsell to the paid offering, DivX Converter Pro. When you first install the software, it asks you to agree to install multiple other pieces of software: Divx Player, Media Server, and DivX Web Player, as well as Avast Antivirus. However, if you’re paying attention, you can simply uncheck the box next to each and continue with the installation process. At one point, you’re also asked for your email address. It looks like you need to enter this, but you don’t. Instead, you can simply click Finish.
The free version of the software offers decent conversion speeds, high-quality output, and the option of 4K. There are more than a dozen format options, including MP4, MOV, AVI, MP3, MKV, and more. Unlike many other freemium options out there, the free version of DivX is very usable. It’s easy to get started with, although you don’t get as many format options as with other tools unless you pay to upgrade. Other features of the Pro version include faster speeds, more profiles, and more options for custom settings.
You can upgrade from the free version by buying individual features, such as Cloud Connect (to sync videos from Google Drive and Dropbox), a Video Pack (enables you to convert MPEG-2 and VC-1 files), a DFX Audio Enhancer, or a DTS-HD Plug-In. You can even pay specifically to get rid of ads. The alternative is to upgrade to the Pro version, which gives you all additional features.
DivX Converter is available for both Windows and Mac.
Price: The free version is free forever and is very usable. While optional features can be purchased separately for various prices, the full Pro version costs $19.99. This is one of the cheapest paid options available.
- Free version is decent
- Pro version has lots of options
- Solid conversion speeds
- High quality video output
- Paid version is inexpensive
- 4K video available
- Ads and upsells in the free version
- Tries to get you to install additional software
iDealshare VideoGo is a freemium video converter with a mid-range price tag. The free trial version allows you to convert half of a file that is five minutes or less, or the first five minutes of longer files. The interface is simplistic making it ideal for beginners.
With Nvidia GPU hardware acceleration, this software gives you fast, high-quality conversions of both audio and video files. It can handle over 80 input formats, including MOV, MKV, AVI, MP3, and MP4, and more than 35 output formats. Batch conversion is supported. A built-in feature allows you to download video or audio files from YouTube, but there is no screen or webcam recorder.
iDealshare VideoGo comes with a range of editing features including trim, crop, split, subtitles, watermark, effects, flip, rotate, merge, brightness adjust, and more. That said, users may miss more advanced features such as denoise and deshake.
This software also comes in a Mac version.
Price: You can use the trial version of iDealshare VideoGo for as long as you like. The paid version is currently on sale for $29.99 per year or $49.99 for a lifetime license.
- Supports a ton of formats
- Option for batch conversions
- Suite of editing tools
- Can handle 4K
- Fast conversions
- Free version limits video length
- Missing some editing features
Freemake is freemium software and the differences between the free and paid versions are vast. Let’s look at the free version first. Upon installation, you’ll be taken to a browser page that asks you to register. However, you can ignore this and go straight to the app. Just expect lots of upsell attempts when trying to use the free version.
Unfortunately, for all free conversions, the Freemake logo is added at the beginning and end of all videos. Plus, there’s text that remains in the middle of the screen throughout the video, essentially rendering the cost-free software useless. There’s no way this company wants you to use the free tool.
Surprisingly, upgrading isn’t that simple. It’s nearly impossible to find pricing information on the site; there’s only a Free Download button (likely to lead you to believe the software is entirely free). Once you have it installed, you realize there is an upsell, but again, very little information is available. Within the main screen of the app, there’s a button for a package deal which looks to be the only paid option, but this isn’t the case. If you go to the Help tab and hit Remove branding then you get the basic (albeit still pretty expensive) paid options.
So after all that, why did this make our list? Well, once you’ve upgraded, you shouldn’t have to worry about ads and you can enjoy a solid piece of video converting software. The app design is bright and fun, a welcome change from many of the dull interfaces we’re used to seeing with these tools. More importantly, it’s very intuitive so beginners can navigate it with no issues.
Freemake supports 17 video formats including MKV, AVI, MP4, MP3, and MOV. You get plenty of options when it comes to editing and preset profiles. Output quality is great, you can opt for 4K if needed, and conversion is very fast in the paid version. It’s quick in the free version too, but adding the logo and saving seems to be intentionally slow, so the whole process takes a long time. You can burn to DVD with either version, but you’ll have the Freemake branding on it with the free version.
It’s a shame that Freemake isn’t more upfront about pricing and what you get because this will no doubt put off many users. The paid version is actually really good, but the road to get there is a struggle. Freemake is only available for Windows.
Price: The basic version with branding is free. To remove branding, it’s $5 per week, $10 per month, or $299 for unlimited access. These prices sound very steep, but you get 80% off your first payment, which is a clear driver to go with the unlimited option ($59.95 with the discount).
- 4K possible
- Good output quality
- Fast conversions with paid version
- Lots of preset profiles
- Burn to DVD
- Free version is unusable
- Pricing is confusing (and it’s expensive)
WonderFox HD Video Converter is a paid tool that offers a free (unregistered) version to use as a trial. With the latter, you can only convert videos of up to five minutes in length and can download up to five files from the internet. That being said, this may still be okay for some use cases.
Aside from letting you know you should upgrade to a full license, WonderFox doesn’t bombard you with ads or try to get you to install additional software. Its interface isn’t the most polished but it’s super easy to use. There are 21 supported formats including AVI, MOV, MP4, MKV, MP3, and MPG.
You get a ton of preset device profiles to choose from, so this is ideal for beginners. Output is of high quality and you have the option of 4K. Speeds aren’t all that fast, but they’re not terribly slow either. WonderFox’s video converter doesn’t enable you to rip to DVD but the company sells a DVD ripper separately.
WonderFox is available for Windows only.
Price: The HD Video Converter costs $29.95 (currently discounted from $39.95) per license. You can alternatively opt for the DVD & Video Software Pack which includes the DVD Ripper software and costs $39.95. These tools comes with a 30-day money-back guarantee, which is rare for this type of software.
- Lots of preset profiles
- High-quality output
- Very easy to use
- No ads or upsells
- 30-day money-back guarantee
- Basic editing tools
- Slightly unrefined interface
Movavi is a paid-only software, but comes with a limited 7-day free trial that allows you to convert the first half of each video file. If you’re using the free trial, you’ll get reminders to purchase a full license, but other than that, there are no ads, and the installer doesn’t try to install additional software.
This software isn’t cheap, but you do get what you pay for. It comes with a clean, modern interface that’s simple to navigate. Expect high-quality output, fast conversions, and up to 4K in output resolution. There’s a solid number of preset profiles available, although the number of output format options (17) is on the low side for a paid tool. It does cover the most popular formats such as AVI, MKV, MP4, MP3, MOV, and MPG.
It’s available for Windows and Mac. Movavi makes video editing software available for separate purchase.
Price: The Video Converter Premium costs $39.95 for a one-year license and $49.95 for a lifetime plan. It can also be purchased as part of a suite which includes a video editor and screen recorder and costs $79.95 for a lifetime plan.
- High-quality output
- Fast speeds
- Modern, intuitive interface
- Lots of profile options
- No intrusive ads or upsells
- Could have more format options
Any Video Converter (AVC) is great for users on a budget as its free version is well-equipped to handle most basic video conversion tasks. This one is different to most of the freemium video converters available in that there are two separate pieces of software. With other freemium tools, you typically upgrade to unlock features within the existing interface.
Although AVC claims to be ad-free, some ads appear upon install of the free version. Another thing to note is that when installing the free version, you may be asked to allow additional software to be installed. Some users have reported that additional installs in this step include a browser hijacker that changes your web browser’s homepage. As such, pay careful attention during the setup process.
Conversions are not the fastest, but bearable, and the output quality is good in our experience. You get more than 150 preset device profiles, 17 supported output formats (including MP4, MP3, MKV, AVI, and MOV), a few basic editing options, and the option to burn to disk and download online videos. You can go up to 4K, even with the free version.
The paid version enables you to convert BD and DVD discs and includes a screen recorder and DVD menu templates, among other features.
AVC is fairly straightforward to use, but not as intuitive as many other similar pieces of software. You may have to spend some time getting used to where to find everything.
The software is available for Windows and Mac.
Price: While the free version is okay for beginners, you may want to upgrade to Any Video Converter Ultimate, which costs $49.95.
- A usable free offering
- Good quality video
- Can burn to disk with paid version
- 4K resolution
- Free version installs additional software
- Could be faster
HandBrake is the only completely free piece of video conversion software on the list. It’s open source and available for download on Windows, MacOS, and Linux. The Windows version is relatively new, but Mac users have been enjoying HandBrake for years.
When downloading the software, unlike with some other free tools, you won’t have to deal with ads or requests to install additional software.
As with most completely free tools, you won’t get a shiny, modern interface, and there is a bit of a learning curve when getting started. However, for many uses, HandBrake can be up to the job.
Editing options are plentiful and output quality of videos is surprisingly good for a free tool. Conversion times are typically slow, so you’ll need to be patient.
More than a dozen output formats are supported, including MP4, M4V, MOV, MP3, MKV, and MPEG, and there are many preset profiles for specific devices, although not as much choice as you get with most paid tools. The highest resolution available is 2160p.
Price: HandBrake is completely free and open source so there are no ads or upsells.
- Free and open source
- Good quality output
- Lots of options for editing
- Ad-free experience
- Not very user-friendly
- Slow conversions
Prism offers both a free and paid version, the former of which is ideal for novice users. The interface is pretty dated, but it’s actually very intuitive. Prism gives you fast conversions and high-quality output, but the output resolution is limited to 1080p. It supports 30 video formats, including MPEG, MKV, MP4, MP3, MOV, and AVI.
You get a decent number of options for editing but there could be more. These are limited most likely because NCH offers other programs for video editing. While they do cover the bases, it would be better if all options were within the same tool. Also limited is the number of preset profiles, although the most popular devices are covered.
If you’re using the free version, you’ll have to deal with an annoying popup that checks you’re using it for non-commercial use, but this can be brushed off with one click.
Prism is only available for Windows, so if you like to switch between Windows and MacOS, you may want to test a different software that works with both.
Price: Prism is free for non-commercial use but you’ll be limited on the number of output options available. For an unrestricted lifetime license and access to all formats, the cost is $19.99 (without MPEG2 support) or $29.99 (including MPEG2 support). There’s also the option of a subscription plan that costs $1.66 per month and is billed quarterly (at $4.98).
- Easy to use
- Free version good for beginners
- Fast speeds
- High-quality output
- 1080p is the highest resolution
- Limited number of options
- Popup in free version
Video converter FAQs
What is the best video converter?
We’ve provided a list of our top video converters above with VideoProc and Wondershare UniConverter leading the pack. However, the one you choose will depend on your specific needs. Of course, everyone wants good value for money, but other key criteria to look out for include:
- Format options: A large range of format options is a plus, but you’ll want to make sure the converter you choose supports the formats you work with most often.
- Features: Is there a must-have feature on your list such as options to include chapters or subtitles? It’s worth checking the provider’s website for information on any desired functionality before you make your purchase. If you can’t find what you’re looking for, you may want to ask the support team as some providers fail to highlight every feature on their site.
- Usability: There’s no point in having a full-featured video converter is it’s too complicated to use. We recommend taking full advantage of free trial periods and online guides to ensure you choose a provider that’s going to offer you a seamless experience.
- Support: Along the same lines, having access to a knowledgeable and responsive support team is extremely helpful when navigating new software or troubleshooting issues. It’s a good idea to check what form of support a provider offers. For example, will you have to wait 24 hours for a webform response or do you have access to instant live-chat support?
Can I use a video converter to convert to MP3?
Yes, you can. In fact, all of the converters on our list can convert to MP3 audio files, including VideoProc, Wondershare UniConverter, DivX Converter, and others.
MP3 files might be desirable for multiple reasons including their small size and compatibility with a host of players. To convert to MP3, simply select this file type as your output format and tweak settings as needed. Using this method, you can extract an MP3 audio file from almost any video file or other audio format.
Which is the best free video converter?
Much like any free tool, a free video converter might disappoint. We’ve featured a few free tools on our list including free versions of DivX, Freemake, Any Video Converter, and NCH Prism, and the completely free HandBrake software. These may be suitable for some users, but they usually come with some downsides, including:
- Watermarks: It’s common for free video converters to emblazon your video with a watermark. This works to the provider’s benefit in two ways. It acts as an incentive for the user to pay for a premium version of the software to remove the watermark. It also acts as an advertisement for the converter if free videos are shared.
- Length limit: Another common way for video converter providers to put users off the free version of their freemium software is to limit the time length of videos.
- Lack of features: A small handful of free video converters offer a robust selection of features while others fall short in areas like editing suite selection and format options.
- Upsells: If you opt for freemium software, you may have to deal with relentless upsells persuading you to upgrade to the paid version.