At the end of last year, Netflix announced it had 139 million subscribers – and counting. These subscribers generated them a revenue of $15.79 billion, with $7.6 billion of this coming from its 58 million subscribers in the US and the remainder coming from its 80.7 million international subscribers.
In this study, we’ve broken down the subscription numbers in 50 countries to calculate the average revenue Netflix is generating in each of these locations.
How much revenue is Netflix earning in the countries with the most subscribers?
| Country | # of Subscribers | Average Monthly Revenue per Paying Membership | Total Monthly Revenue from Paid Memberships | Total Yearly Revenue from Paid Memberships |
|---|---|---|---|---|
| United States | 58,486,000 | $11.40 | $666,740,400.00 | $7,646,647,000.00 |
| Australia | 11,262,000 | $9.43 | $106,200,660.00 | $1,274,407,920.00 |
| United Kingdom | 9,780,000 | $9.43 | $92,225,400.00 | $1,106,704,800.00 |
| Brazil | 8,500,000 | $9.43 | $80,155,000.00 | $961,860,000.00 |
| Canada | 6,300,000 | $9.43 | $59,409,000.00 | $712,908,000.00 |
| Germany | 5,100,000 | $9.43 | $48,093,000.00 | $577,116,000.00 |
| France | 5,000,000 | $9.43 | $47,150,000.00 | $565,800,000.00 |
| Spain | 4,000,000 | $9.43 | $37,720,000.00 | $452,640,000.00 |
| Japan | 3,274,276 | $9.43 | $30,876,422.68 | $370,517,072.16 |
| Netherlands | 2,940,000 | $9.43 | $27,724,200.00 | $332,690,400.00 |
| Mexico | 2,110,000 | $9.43 | $19,897,300.00 | $238,767,600.00 |
| New Zealand | 2,000,000 | $9.43 | $18,860,000.00 | $226,320,000.00 |
| Poland | 1,981,507 | $9.43 | $18,685,611.01 | $224,227,332.12 |
| India | 1,600,000 | $9.43 | $15,088,000.00 | $181,056,000.00 |
| Sweden | 1,407,547 | $9.43 | $13,273,168.21 | $159,278,018.52 |
| Italy | 1,400,000 | $9.43 | $13,202,000.00 | $158,424,000.00 |
| Taiwan | 925,844 | $9.43 | $8,730,708.92 | $104,768,507.04 |
| Russia | 922,897 | $9.43 | $8,702,918.71 | $104,435,024.52 |
| South Korea | 900,000 | $9.43 | $8,487,000.00 | $101,844,000.00 |
| Finland | 843,396 | $9.43 | $7,953,224.28 | $95,438,691.36 |
| Denmark | 819,000 | $9.43 | $7,723,170.00 | $92,678,040.00 |
| Argentina | 802,000 | $9.43 | $7,562,860.00 | $90,754,320.00 |
| Belgium | 790,189 | $9.43 | $7,451,482.27 | $89,417,787.24 |
| Switzerland | 766,000 | $9.43 | $7,223,380.00 | $86,680,560.00 |
| Norway | 673,000 | $9.43 | $6,346,390.00 | $76,156,680.00 |
| Chile | 653,000 | $9.43 | $6,157,790.00 | $73,893,480.00 |
| Colombia | 642,000 | $9.43 | $6,054,060.00 | $72,648,720.00 |
| Austria | 570,000 | $9.43 | $5,375,100.00 | $64,501,200.00 |
| Vietnam | 300,000 | $9.43 | $2,829,000.00 | $33,948,000.00 |
| Peru | 299,000 | $9.43 | $2,819,570.00 | $33,834,840.00 |
| Hong Kong | 256,690 | $9.43 | $2,420,586.70 | $29,047,040.40 |
| Venezuela | 256,000 | $9.43 | $2,414,080.00 | $28,968,960.00 |
| Ireland | 250,000 | $9.43 | $2,357,500.00 | $28,290,000.00 |
| Turkey | 234,423 | $9.43 | $2,210,608.89 | $26,527,306.68 |
| Israel | 228,869 | $9.43 | $2,158,234.67 | $25,898,816.04 |
| Portugal | 219,032 | $9.43 | $2,065,471.76 | $24,785,661.12 |
| Thailand | 213,687 | $9.43 | $2,015,068.41 | $24,180,820.92 |
| Bangladesh | 200,000 | $9.43 | $1,886,000.00 | $22,632,000.00 |
| Costa Rica | 166,000 | $9.43 | $1,565,380.00 | $18,784,560.00 |
| Czech Republic | 155,357 | $9.43 | $1,465,016.51 | $17,580,198.12 |
| South Africa | 152,588 | $9.43 | $1,438,904.84 | $17,266,858.08 |
| Singapore | 152,333 | $9.43 | $1,436,500.19 | $17,238,002.28 |
| Malaysia | 132,000 | $9.43 | $1,244,760.00 | $14,937,120.00 |
| Romania | 123,008 | $9.43 | $1,159,965.44 | $13,919,585.28 |
| Hungary | 122,387 | $9.43 | $1,154,109.41 | $13,849,312.92 |
| Guatemala | 105,000 | $9.43 | $990,150.00 | $11,881,800.00 |
| Philippines | 103,949 | $9.43 | $980,239.07 | $11,762,868.84 |
| Ukraine | 103,263 | $9.43 | $973,770.09 | $11,685,241.08 |
| Greece | 65,300 | $9.43 | $615,779.00 | $7,389,348.00 |
| Luxembourg | 52,151 | $9.43 | $491,783.93 | $5,901,407.16 |
It’s perhaps no surprise that it’s the US generating the most revenue for Netflix. As previously mentioned, the US generated Netflix $7.6 billion in 2018. Also making up the top 5 are Australia ($1.27 billion), the UK ($1.1 billion), Brazil ($961 million), and Canada ($712 million).
Plus, with the ever-growing subscription base in these countries, and the recent price hikes in both Canada and the UK, these figures look set to rise over the next year.
What revenue could Netflix be generating by the end of 2019?
With everything being so heavily estimated, it’s difficult to say. However, at the end of Q1 this year, Netflix announced it had already added 9.6 million subscribers (primarily internationally) and had generated a revenue of $4.5 billion.
You can also see whether or not these revenue-generating countries are getting good value for their money in our study on which countries pay the most and least for Netflix.
Methodology
As Netflix doesn’t reveal the subscriber numbers in each country (aside from the US), all of the subscriber counts are based on estimates.
The $9.43 average monthly revenue per international membership is derived from Netflix’s year-end revenue calculations. The $11.40 average monthly membership and the yearly revenue for the US are taken from these year-end calculations, too.
Due to the growing number of subscribers and the use of an average monthly revenue for all international countries, the overall revenue may be higher than Netflix’s reported $15.75 billion for 2018.
Sources
View the full data set and list of sources here: https://docs.google.com/spreadsheets/d/17KyqNGvXRL4aIyXsciXJafD-vqLSDhJGtAYd_GJM-Go/edit#gid=0