Last year, we analyzed the differences in library size and monthly cost of Netflix subscriptions around the world. We found a huge disparity.

Since our last update in April, there have been a few more price increases, including the recent one in the UK.

We’ve updated our analysis to reflect these recent Netflix price increases, while also expanding our comparison to include standard and premium plans. This has meant analyzing 77 countries in total to find where in the world you get the best value for money with Netflix.

Is Netflix in your country good value?

To gather this data, we’ve taken a look at several different factors.

First, we looked at the figures based on the number of TV shows and movies available in 77 countries (according to the most up-to-date figures from uNoGS, or where data wasn’t available, Finder.com). We then divided the total number of titles available by the monthly subscription price to establish each country’s cost per title per month. For the standard and premium plans, we also factored in the number of users for each account (2 and 4, respectively), multiplying the library total by this to give the number of titles available to all users.

Second, we evaluated the costs per month in each country and how these shape up against others (based on current exchange rates at the time of writing).

The results?

American customers may have the largest choice of titles on Netflix but they don’t get the best value for money. Our study shows a massive disparity when cost per title is analyzed between different countries. Due to the cheap price and number of titles available, Colombia and India are actually the most cost-effective countries to watch Netflix in.

Furthermore, the more UK and US customers pay for plans, the less cost-effective they seem to be, even when you consider the higher number of users for each account. The UK drops out of the top 10 when it comes to its premium plans, while the US plummets from 13th place to 18th place when you upgrade from basic to premium.

TIP – How to access different Netflix catalogs: You can access Netflix catalogs from different countries but will need a VPN to do so. However, not all VPNs work with all Netflix country catalogs. We recently tested 59 different VPNs with 30 different country catalogs so be sure to pick a VPN that works with the Netflix country version you want access to. You can see our list of recommended Netflix VPN services here.

Top 10 places where Netflix is good value for money

When it comes to value for money, Colombia and India win hands down on cost-per-title value across all three plans (with the Philippines also featuring in the top 2 for premium plans).

However, the real sense of injustice comes when you look at a country like Denmark which has a significantly smaller Netflix library. Despite only having a total library size of 3,525, the Danish plans are in the bottom two for all three plans when it comes to cost-effectiveness. This means Danish customers pay nearly 100 percent more per title compared to Colombians for their basic plans and around 90 percent more than Indians for their standard and premium plans.

Furthermore, the average cost of a title (worldwide) is $0.00202 for basic, $0.00134 for standard, and $0.00085 for premium. This means the average customer worldwide pays over 55 percent more per title for a basic plan than Colombians, and around 50 percent more per title for standard and premium plans than Indians. Danish customers are paying around 50 percent more than average for all their plans.

Shouldn’t you pay less to watch less?

The top 10 most cost-effective countries for basic plans

CountryNo. of TV ShowsNo. of MoviesTotal Library SizeCost Per Month - Basic (Local)Cost Per Month - Basic ($)Cost Per Month - Basic (£)Cost Per Title - Basic ($)Cost Per Title - Basic (£)
Colombia135029324282COP 16,900$4.90£4.04$0.00114£0.00094
India181037815591INR 499$7.05£5.82$0.00126£0.00104
Australia173436155349AUD 9.99$6.79£5.59$0.00127£0.00105
United Kingdom184238315673GBP 5.99$7.27£5.99$0.00128£0.00106
Canada168740435730CAD 9.99$7.51£6.20$0.00131£0.00108
Brazil131528934208BRL 21.90$5.54£4.56$0.00132£0.00108
South Africa170932784987ZAR 99$6.57£5.41$0.00132£0.00108
Philippines154233714913PHP 370$7.11£5.86$0.00145£0.00119
Japan154735185065JPY 800$7.53£6.22$0.00149£0.00123
Chile135129304281CPL 4,590$6.44£5.32$0.00150£0.00124

The top 10 most cost-effective countries for standard plans

CountryNo. of TV ShowsNo. of MoviesTotal Library SizeCost Per Month - Standard (Local)Cost Per Month - Standard ($)Cost Per Month - Standard (£)Cost Per Title - Standard ($)Cost Per Title - Standard (£)
India181037815591INR 649$9.17£7.57$0.00082£0.00068
Colombia135029324282COP 24,900$7.21£5.95$0.00084£0.00069
Australia173436155349AUD 13.99$9.50£7.82$0.00089£0.00073
Philippines154233714913PHP 460$8.84£7.29$0.00090£0.00074
Canada168740435730CAD 13.99$10.52£8.68$0.00092£0.00076
South Africa170932784987ZAR 139$9.22£7.60$0.00092£0.00076
Bangladesh173135495280USD 9.99$9.99£8.22$0.00095£0.00078
United Kingdom184238315673GBP 8.99$10.91£8.99$0.00096£0.00079
Chile135129304281CPL 5,990$8.41£6.94$0.00098£0.00081
Nepal151135555066USD 9.99$9.99£8.22$0.00099£0.00081

The top 10 most cost-effective countries for premium plans

CountryNo. of TV ShowsNo. of MoviesTotal Library SizeCost Per Month - Premium (Local)Cost Per Month - Premium ($)Cost Per Month - Premium (£)Cost Per Title - Premium ($)Cost Per Title - Premium (£)
India181037815591INR 799$11.29£9.32$0.00050£0.00042
Philippines154233714913PHP 550$10.57£8.72$0.00054£0.00044
Colombia135029324282COP 32,900$9.53£7.87$0.00056£0.00046
Canada168740435730CAD 16.99$12.78£10.54$0.00056£0.00046
South Africa170932784987ZAR 169$11.21£9.24$0.00056£0.00046
Bangladesh173135495280USD 11.99$11.99£9.87$0.00057£0.00047
Australia173436155349AUD 17.99$12.22£10.06$0.00057£0.00047
Nepal151135555066USD 11.99$11.99£9.87$0.00059£0.00049
Malaysia151133874898RM 51$12.17£10.05$0.00062£0.00051
Zimbabwe148033084788USD 11.99$11.99£9.87$0.00063£0.00052

Europeans get more for their money from higher-tier plans

In our previous comparisons of the basic plans, we found that there was a distinct difference between what European countries pay and what non-European countries pay. When it comes to basic plans, European countries are almost always paying more than the rest of the world – something you can see highlighted in the below chart. However, as Europeans upgrade their plans, this disparity starts to disappear, meaning those in the Eurozone tend to get more value for their money from standard and premium plans.

The 10 places where Netflix isn’t good value for money

As we’ve already mentioned, Danish customers are getting a pretty raw deal when it comes to all of their plans – but they’re not the only ones.

Making up the bottom 10 across all three plans are predominantly countries in the Middle East or Europe. Despite their significantly lower library sizes (some are less than half the size of the US’s library), most of these customers are still paying an average fee for their Netflix subscriptions (or a premium price if you’re Danish or Swiss).

The 10 least cost-effective countries for basic plans

CountryNo. of TV ShowsNo. of MoviesTotal Library SizeCost Per Month - Basic (Local)Cost Per Month - Basic ($)Cost Per Month - Basic (£)Cost Per Title - Basic ($)Cost Per Title - Basic (£)
Iran58617152301USD 7.99$7.99£6.58$0.00347£0.00286
Denmark106324623525DKK 79$11.84£9.79$0.00336£0.00278
Egypt88916052494USD 7.99$7.99£6.58$0.00320£0.00264
Norway76624373203NOK 89$9.95£8.21$0.00311£0.00256
Qatar72719312658USD 7.99$7.99£6.58$0.00301£0.00248
Iraq72419672691USD 7.99$7.99£6.58$0.00297£0.00245
Algeria77219962768USD 7.99$7.99£6.58$0.00289£0.00238
Jordan77820202798USD 7.99$7.99£6.58$0.00286£0.00235
Lebanon86419382802USD 7.99$7.99£6.58$0.00285£0.00235
Portugal107920633142EUR 7.99$8.94£7.36$0.00285£0.00234

The 10 least cost-effective countries for standard plans

CountryNo. of TV ShowsNo. of MoviesTotal Library SizeCost Per Month - Standard (Local)Cost Per Month - Standard ($)Cost Per Month - Standard (£)Cost Per Title - Standard ($)Cost Per Title - Standard (£)
Iran58617152301USD 9.99$9.99£8.22$0.00217£0.00179
Denmark106324623525DKK 99$14.84£12.26$0.00210£0.00174
Finland99223573349EUR 11.99$13.42£11.05$0.00200£0.00165
Egypt88916052494USD 9.99$9.99£8.22$0.00200£0.00165
Portugal107920633142EUR 10.99$12.30£10.14$0.00196£0.00161
Spain116323593522EUR 11.99$13.42£11.05$0.00191£0.00157
Italy107424523526EUR 11.99$13.42£11.05$0.00190£0.00157
Norway76624373203NOK 109$12.18£10.06$0.00190£0.00157
Saudi Arabia77919662745SAR 39$10.40£8.58$0.00189£0.00156
Switzerland148431094593CHF 16.90$17.29£14.26$0.00188£0.00155

The 10 least cost-effective countries for premium plans

CountryNo. of TV ShowsNo. of MoviesTotal Library SizeCost Per Month - Premium (Local)Cost Per Month - Premium ($)Cost Per Month - Premium (£)Cost Per Title - Premium ($)Cost Per Title - Premium (£)
Qatar72719312658USD 14.99$14.99£12.34$0.00141£0.00116
Denmark106324623525DKK 129$19.33£15.98$0.00137£0.00113
Saudi Arabia77919662745SAR 56$14.93£12.31$0.00136£0.00112
Finland99223573349EUR 15.99$17.90£14.73$0.00134£0.0011
United Arab Emirates88620202906AED 56$15.25£12.58$0.00131£0.00108
Iran58617152301USD 11.99$11.99£9.87$0.00130£0.00107
Spain116323593522EUR 15.99$17.90£14.73$0.00127£0.00105
Italy107424523526EUR 15.99$17.90£14.73$0.00127£0.00104
Portugal107920633142EUR 13.99$15.65£12.91$0.00125£0.00103
Switzerland148431094593CHF 21.90$22.40£18.48$0.00122£0.00101

Top 10 cheapest places to get Netflix

When comparing the cost per month of Netflix around the world, the cheapest place to watch Netflix is Colombia – across all three plans. At a cost per month of $4.90 (£4.04), $7.21 (£5.95), or $9.53 (£7.87) for basic, standard, or premium plans, respectively, it’s 60 percent cheaper than basic or standard subscription plans in the US, 50 percent cheaper than a premium subscription in the US, and around 40 percent cheaper than all the UK’s plans.

In fact, on a cost-per-month basis, the US and UK don’t fare too well. The US finds itself in the bottom 10 for its basic plan price, ranks 14th most expensive for its standard plans, and 15th for its premium. Furthermore, despite the UK featuring in the top 10 cheapest places for basic subscriptions, the recent price hike across its standard and premium plans means it falls dramatically through the rankings (37th and 47th cheapest place, respectively).

With the average cost per month being $8.34 (£6.87) for basic plans, $11.14 (£9.18) for standard, and $14.15 (£11.67) for premium, the US is 7, 15, or 12 percent more expensive, respectively. In contrast, the UK is nearly 14 percent cheaper for its basic plan and 2 percent cheaper for its standard, but it is 2 percent more expensive for its premium plan.

How expensive is Netflix relative to average income?

We’ve analyzed the monthly cost of Netflix in the top 10 cheapest areas relative to the average monthly income in a country to determine where Netflix may “feel” more expensive.

The 10 cheapest places for basic plans

CountryCost Per Month - Basic (Local)Cost Per Month - Basic ($)Cost Per Month - Basic (£)Comparison to AverageAverage Person's WagesNetflix Yearly Cost in Relation to Average Person's IncomeCountry's GDP per CapitaNetflix Yearly Cost in Relation to GDP per Capita
ColombiaCOP 16,900$4.90£4.0451% cheaper$5,8301.01%$6,3010.93%
BrazilBRL 21.90$5.54£4.5640% cheaper$8,8500.75%$9,8210.68%
ChileCPL 4,590$6.44£5.3225% cheaper$25,8790.30%$15,3460.50%
South AfricaZAR 99$6.57£5.4124% cheaper$5,4301.45%$6,1611.28%
MexicoMXN 129$6.58£5.4423.5% cheaper$15,3140.52%$8,9020.89%
AustraliaAUD 9.99$6.79£5.5920% cheaper$49,1260.17%$53,8000.15%
IndiaINR 499$7.05£5.8217% cheaper$1,8204.65%$1,9394.36%
PhilippinesPHP 370$7.11£5.8616% cheaper$3,6602.33%$2,9882.86%
United KingdomGBP 5.99$7.27£5.9914% cheaper$43,7320.20%$39,7200.22%
PeruPEN 24.90$7.36£6.0712% cheaper$5,9701.48%$6,5721.34%

The 10 cheapest places for standard plans

CountryCost Per Month - Standard (Local)Cost Per Month - Standard ($)Cost Per Month - Standard (£)Comparison to AverageAverage Person's WagesNetflix Yearly Cost in Relation to Average Person's IncomeCountry's GDP per CapitaNetflix Yearly Cost in Relation to GDP per Capita
ColombiaCOP 24,900$7.21£5.9543% cheaper$5,8301.48%$6,3011.37%
BrazilBRL 32.90$8.32£6.8629% cheaper$8,8501.13%$9,8211.02%
ChileCPL 5,990$8.41£6.9428% cheaper$25,8790.39%$15,3460.66%
MexicoMXN 169$8.62£7.1225.5% cheaper$15,3140.68%$8,9021.16%
PhilippinesPHP 460$8.84£7.2923% cheaper$3,6602.90%$2,9883.55%
IndiaINR 649$9.17£7.5719% cheaper$1,8206.05%$1,9395.68%
South AfricaZAR 139$9.22£7.6018.9% cheaper$5,4302.04%$6,1611.80%
VietnamVND 220,000$9.48£7.8116% cheaper$2,1705.24%$2,3434.86%
AustraliaAUD 13.99$9.50£7.8216% cheaper$49,1260.23%$53,8000.21%
IndonesiaIDR 139,000$9.77£8.0713% cheaper$3,5403.31%$3,8473.05%

The 10 cheapest places for premium plans

CountryCost Per Month - Premium (Local)Cost Per Month - Premium ($)Cost Per Month - Premium (£)Comparison to AverageAverage Person's WagesNetflix Yearly Cost in Relation to Average Person's IncomeCountry's GDP per CapitaNetflix Yearly Cost in Relation to GDP per Capita
ColombiaCOP 32,900$9.53£7.8739% cheaper$5,8301.96%$6,3011.81%
PhilippinesPHP 550$10.57£8.7229% cheaper$3,6603.47%$2,9884.24%
VietnamVND 260,000$11.21£9.2323% cheaper$2,1706.20%$2,3435.74%
South AfricaZAR 169$11.21£9.2423% cheaper$5,4302.48%$6,1612.18%
ChileCPL 7,990$11.22£9.2623% cheaper$25,8790.52%$15,3460.88%
IndiaINR 799$11.29£9.3222% cheaper$1,8207.44%$1,9396.99%
BrazilBRL 45.90$11.60£9.5720% cheaper$8,8501.57%$9,8211.42%
MexicoMXN 229$11.68£9.6519% cheaper$15,3140.92%$8,9021.57%
Hong KongHKD 93$11.86£9.8018% cheaper$46,3100.31%$46,1940.31%
IndonesiaIDR 169,000$11.88£9.8117% cheaper$3,5404.03%$3,8473.71%

Netflix prices and exchange rates accurate at time of publishing. Due to currency fluctuations and ongoing volatility, Argentina, Turkey, and Pakistan have been excluded from these results.

Top 10 most expensive places to get Netflix

In contrast to the above, the most expensive monthly subscriptions for Netflix are found in the below areas, which, if you look closely, are primarily made up of Nordic countries and their neighbors.

According to these statistics, if you live in Switzerland, you’re paying 37, 43, or 45 percent more than average for a basic, standard or premium plan, respectively. This is over 80 more per plan than Colombians.

The 10 most expensive places for basic plans

CountryCost Per Month - Basic (Local)Cost Per Month - Basic ($)Cost Per Month - Basic (£)Comparison to AverageAverage Person's WagesNetflix Yearly Cost in Relation to Average Person's IncomeCountry's GDP per CapitaNetflix Yearly Cost in Relation to GDP per Capita
SwitzerlandCHF 11.90$12.17£10.0437% more$62,2830.23%$80,1890.18%
DenmarkDKK 79$11.84£9.7935% more$51,4660.28%$56,3070.25%
NorwayNOK 89$9.95£8.2118% more$51,2120.23%$75,5040.16%
IsraelNIS 32.90$9.46£7.8212.5% more$35,0760.32%$40,2700.28%
SwedenSEK 89$9.27£7.6510.5% more$42,3930.26%$53,4420.21%
ThailandTHB 280$9.10£7.519% more$5,9601.83%$6,5941.66%
Costa RicaUSD 8.99$8.99£7.427.5% more$11,0400.98%$11,6310.93%
UruguayUSD 8.99$8.99£7.427.5% more$22,5240.48%$16,2460.66%
United StatesUSD 8.99$8.99£7.427.5% more$60,5580.18%$59,5320.18%
PortugalEUR 7.99$8.94£7.367% more$25,3670.42%$21,1360.51%

The 10 most expensive places for standard plans

CountryCost Per Month - Standard (Local)Cost Per Month - Standard ($)Cost Per Month - Standard (£)Comparison to AverageAverage Person's WagesNetflix Yearly Cost in Relation to Average Person's IncomeCountry's GDP per CapitaNetflix Yearly Cost in Relation to GDP per Capita
SwitzerlandCHF 16.90$17.29£14.2643% more$62,2830.33%$80,1890.26%
DenmarkDKK 99$14.84£12.2628% more$51,4660.35%$56,3070.32%
IsraelNIS 46.90$13.49£11.1419% more$35,0760.46%$40,2700.40%
FinlandEUR 11.99$13.42£11.0518.5% more$42,9640.37%$45,7030.35%
SpainEUR 11.99$13.42£11.0518.5% more$38,5070.42%$21,8570.74%
ItalyEUR 11.99$13.42£11.0518.5% more$36,6580.44%$31,9530.50%
AustriaEUR 11.99$13.42£11.0518.5% more$50,3490.32%$47,2910.34%
FranceEUR 11.99$13.42£11.0518.5% more$43,7550.37%$28,4770.57%
GermanyEUR 11.99$13.42£11.0518.5% more$47,5850.34%$44,4700.36%
IcelandEUR 11.99$13.42£11.0518.5% more$66,5040.24%$70,0570.23%

The 10 most expensive places for premium plans

CountryCost Per Month - Premium (Local)Cost Per Month - Premium ($)Cost Per Month - Premium (£)Comparison to AverageAverage Person's WagesNetflix Yearly Cost in Relation to Average Person's IncomeCountry's GDP per CapitaNetflix Yearly Cost in Relation to GDP per Capita
SwitzerlandCHF 21.90$22.40£18.4845% more$62,2830.43%$80,1890.34%
DenmarkDKK 129$19.33£15.9831% more$51,4660.45%$56,3070.41%
FinlandEUR 15.99$17.90£14.7323% more$42,9640.50%$45,7030.47%
SpainEUR 15.99$17.90£14.7323% more$38,5070.56%$21,8570.98%
ItalyEUR 15.99$17.90£14.7323% more$36,6580.59%$31,9530.67%
AustriaEUR 15.99$17.90£14.7323% more$50,3490.43%$47,2910.45%
FranceEUR 15.99$17.90£14.7323% more$43,7550.49%$28,4770.75%
GermanyEUR 15.99$17.90£14.7323% more$47,5850.45%$44,4700.48%
IcelandEUR 15.99$17.90£14.7323% more$66,5040.32%$70,0570.31%
MaltaEUR 15.99$17.90£14.7323% more$22,5840.95%$26,9460.80%

For more comparisons on the cost per month of Netflix in the countries with the highest user penetration, read our analysis which looks at current prices as well as all of the price increases since Netflix was launched.

Where should you opt to watch Netflix?

Based on all of the above, it’s clear Colombia is the best value place to subscribe to Netflix. So if you want access to a good number of titles and at an affordable rate, a move to Colombia (or a good VPN) may be in the cards.

Sources:

Full datasheet for all countries and plans: https://docs.google.com/spreadsheets/d/1D0JY_ZpbacHmlQaTEjNPEWERmcmYH_GLdIrKp83A-n4/edit?usp=sharing

https://data.oecd.org/earnwage/average-wages.htm
https://www.worlddata.info/average-income.php
https://www.worldbank.org