Sam profile

Sam Cook

Expert in B2B Software and Experienced Privacy and Security Researcher
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Samuel Cook is a SaaS product researcher who's been immersed in both B2B and B2C software for over 10 years in various roles, including freelance technical product writing, marketing, and research. He has also been a prolific and trusted ghostwriter for multiple C-suite executives within B2B SaaS companies, with thought leadership content that has appeared in Forbes and Entrepreneur magazine. His career journey has taken him from the classroom as a highschool English teacher, to a freelance content writer, to marketing leader.

As the Head of B2B Strategy and Deveopment, Sam utilizes his experience within the software industry to provide deep and and approachable strategy guides for software buyers across various niches, including internet privacy, IT security, and more. He derives a signficant amount of satisfication from helping software buyers get an advantage in the sales process. He brings together his various experiences, including working previously as a Content Director for a B2B SaaS company, to unravel sometimes confusing product features and marketing language.

Can Human Writers Beat AI?

Sam is currently running an experiment through, testing his own email subject line writing skills against AI. He's focused on whether AI can succeed in generating better open rates. Bookmark this page to follow along, and be sure to sign up to the Compartiech Zero-Day newsletter for updates on cybersecurity threats and insights.

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Articles by Sam
How we review B2B software and vendors at Comparitech
Buying B2B software is often a lengthy process requiring months of research and significant financial risk. At Comparitech, our methodology for selecting and reviewing business software focuses on the unique needs and hurdles B2B buyers face when making a decision. Making the right choice is often essential for business continuity and growth, while making the wrong choice could cost a company hundreds of thousands (if not millions) of dollars. 
By Sam Cook in Net Admin on January 29, 2025
Detailed Hashcat Cheat Sheet + Password Recovery Simulator
Hashcat is considered the world's fastest command-line password-cracking tool. Its ease of use and broad support make it one of the best tools for penetration testing and password recovery. This cheat sheet for Hashcat covers the most important commands.
By Sam Cook in Net Admin on January 8, 2025
How Cybersecurity Analysts Use Cryptography (With Examples)
Cybersecurity analysts have a wide range of job requirements and skills, which increasingly include knowing how to apply cipher-based security standards across their organization.
By Sam Cook in Net Admin on October 28, 2024
Comparitech SupportScore Methodology Explained
The Comparitech SupportScore is a detailed way to assess the level of hands-on customer support and ongoing product support a customer will receive when working for a B2B client. 
By Sam Cook in Net Admin on October 17, 2024
The Best Tools to Create a Secure Workspace for Remote Work
While the rise of remote work has created a security nightmare for IT leaders, the best tools to create a secure workspace for remote work environments combine multiple must-have features for both BYOD and managed devices, including identity and access management (IAM), VPN, and endpoint security. 
By Sam Cook in Net Admin on October 4, 2024
Identity theft facts & statistics
Identity theft is a major problem for consumers, resulting in billions of dollars in financial losses each year. Here are several key identity theft statistics that help put a face to the continuing threat.
By Sam Cook in Identity Theft Protection on January 11, 2024
Phishing email attack statistics and facts for 2019–2024
Phishing attacks remains a huge threat to individuals and businesses. Find out about the latest phishing statistics and facts based on recent studies and reports.
By Sam Cook in VPN & Privacy on January 25, 2024
Best VPNs for Betfair: Unrestricted guide to betting abroad in 2024
Betfair users trying to access the service abroad may be frustrated to find it's geo-restricted. However, you can access Betfair from anywhere in the world with the help of a VPN.
By Sam Cook in VPN & Privacy on May 18, 2024
20+ DDoS attack trends and statistics in 2024: The rising threat
DDoS attacks are on the rise, but hackers are also adapting their strategies to counteract growing mitigation techniques. Here's a review of the latest stats and trends highlighting DDoS attacks in 2018-2024.
By Sam Cook in Information Security on January 8, 2024
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