Sam profile

Sam Cook

Expert in B2B Software and Experienced Privacy and Security Researcher
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Samuel Cook is a SaaS product researcher who's been immersed in both B2B and B2C software for over 10 years in various roles, including freelance technical product writing, marketing, and research. He has also been a prolific and trusted ghostwriter for multiple C-suite executives within B2B SaaS companies, with thought leadership content that has appeared in Forbes and Entrepreneur magazine. His career journey has taken him from the classroom as a highschool English teacher, to a freelance content writer, to marketing leader.

As the Head of B2B Strategy and Deveopment, Sam utilizes his experience within the software industry to provide deep and and approachable strategy guides for software buyers across various niches, including internet privacy, IT security, and more. He derives a signficant amount of satisfication from helping software buyers get an advantage in the sales process. He brings together his various experiences, including working previously as a Content Director for a B2B SaaS company, to unravel sometimes confusing product features and marketing language.

Can Human Writers Beat AI?

Sam is currently running an experiment through, testing his own email subject line writing skills against AI. He's focused on whether AI can succeed in generating better open rates. Bookmark this page to follow along, and be sure to sign up to the Compartiech Zero-Day newsletter for updates on cybersecurity threats and insights.

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Articles by Sam
Dangerous account validation phishing scam sails right past email spam filters
A new and potentially dangerous phishing method utilizes weak security methods in website sign-up forms to easily bypass spam filters. These validation email phishing scams are hard to stop because they come directly from legitimate websites.
By Sam Cook in Blog on April 9, 2019
How to watch the 2022 NCAA Final Four and Championship game on Kodi
Whether you're rooting for UVA, Texas Tech, Auburn, or Michigan State, you can watch all of the NCAA Final Four and Championship games live online through Kodi. Below you'll find several great options to get Final Four broadcasts free and in HD.
By Sam Cook in Kodi on April 1, 2022
Video and music streaming service statistics for 2024: Trends in digital entertainment
Online streaming is now a huge industry. In this article, we've put together some of the most surprising and interesting streaming statistics for 2024. 
By Sam Cook in TV Streaming on January 7, 2024
What ransomware is and how to prevent and remove it
Ransomware is a particularly invasive form of malware that typically takes over a victim’s data or device and holds it hostage until a sum of money is handed over to secure its release.
By Sam Cook in Information Security on March 7, 2024
How to watch March Madness on Kodi
Looking to watch March Madness on Kodi this year? There are several options available that will let you watch March Madness 2026 games, including the Final Four and the National Championship game.
By Sam Cook in Kodi on March 5, 2026
Best VPNs for UAE and Dubai & the legal position on VPN use
If you want a VPN in the UAE that works for unblocking, is fast for streaming or VoIP, and keeps you anonymous online, check out my recommendations below.
By Sam Cook in VPN & Privacy on January 31, 2026
Consumer interest in checking credit scores jumped 230 percent in a decade. Here’s why that’s a dangerous trend
US consumer search interest in credit scores, or the calculated number representing a consumers' creditworthiness, rose 230 percent in a decade. However, that interest appears to be at the expense of interest in and checking of the more detailed credit reports, despite a rise in identity theft and data breaches.
By Sam Cook in Identity Theft Protection on November 5, 2024
Consumer interest in checking credit scores jumped 230 percent in a decade. Here’s why that’s a dangerous trend
US consumer search interest in credit scores, or the calculated number representing a consumers' creditworthiness, rose 230 percent in a decade. However, that interest appears to be at the expense of interest in and checking of the more detailed credit reports, despite a rise in identity theft and data breaches.
By Sam Cook in Blog on April 29, 2022
How to watch Super Bowl 60 (LX) free online anywhere in the world
Super Bowl LX (60) will be available live and for free online in the US, UK, and Germany. Here's how to watch the game online from anywhere in the world.
By Sam Cook in Sports Streaming on January 30, 2026
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