VPN statistics - what the numbers tell us about vpns (1)

Virtual Private Networks (VPNs) are used all over the world to provide people with encrypted connections to the internet. The encryption hides user activity from prying eyes so that you can browse the web with improved privacy. What’s more, a VPN can replace your real IP address with one from another region, enabling you to access content that would otherwise be blocked.

While these are some of the main reasons for using VPNs, we wanted to delve into the data to discover more about who is using VPNs, how popular these services are, and exactly why people are using them. We were also keen to learn about how VPN trends are changing and the different VPN landscapes in various regions.

In this post, you’ll find plenty of the most recent facts and statistics to provide an overview of VPN use across the globe.

See also: Cyber security statistics and facts

1. The global VPN market will reach over $88 billion by 2027

A 2020 report by Global Industry Analysts, Inc predicts that the VPN market will grow at a compound annual growth rate of 17.2 percent over the next six years. In 2020, the market is worth an estimated $29.2 billion, so at this rate, it will reach more than $88 billion by 2027.

2. Global interest in VPNs continues to increase

There has long been interest in VPNs across the globe and, according to Google Trends, it continues to increase. The chart below shows the global popularity of the search term “vpn”, which rose steadily over the past 10 years.

Google Trends worldwide.
Source: Google Trends

In the US, the popularity of the term did remain fairly steady (albeit quite high) for a few years, but has been increasing significantly, particularly in recent months.

VPN searches in the US.
Source: Google Trends

3. The rise of remote working sparks surge in VPN usage

Several major VPN providers reported huge influxes of users during the first half of 2020. This can almost certainly be attributed to the increasing popularity of remote working, especially since according to NordVPN’s network analysis, users are connected to their VPN for several more hours each day than before.

Source: BNN Bloomberg

4. Internet freedom in Asia hit a low in 2019

According to Freedom House, Asian countries fared very poorly in terms of internet freedom in 2019. China was the least free with a score of just 12 out of 100 (this has now dropped further to 10). Vietnam was better, but not great, with a score of 24/100.

Internet freedom in Asia VPN statistics.
Source: Freedom House

You can compare this to countries that are considered “free,” such as Canada with a score of 87 and Iceland with a score of 95.

5. The Middle East and Africa and Asia Pacific regions have the highest rate of VPN use

According to a 2020 report1 by GlobalWebIndex (GWI), the rate of people who used a VPN at least once in a one-month period in Asia Pacific and the Middle East and Africa was 35 percent. It makes sense that these regions have the highest prevalence of VPN use given the level of internet freedom in many countries is low.

Latin America was in third place where 31 percent of people surveyed used a VPN, followed by North America and Europe with 25 percent and 24 percent respectively.

The country with the highest use rate was Indonesia (61 percent) followed by India (45 percent) and the UAE (42 percent). The country with the highest growth rate in VPN usage since the last study (conducted in 2017) was the Netherlands.

6. VPN users favor mobile devices but only slightly

The GWI report also revealed which devices VPN users are connecting with. In the US and UK, 62 percent of VPN users utilize a desktop client. Smartphones are slightly more popular with 64 percent of VPN users connecting on these devices each month. Just eight percent of users install a VPN on their router.

When it comes to frequency of use, in the US and UK, 41 percent use a VPN at least once per week and 36 per cent use one every day or nearly every day. Only 13 percent use a VPN less than once per month and 10 percent connect to one less often than that.

7. Men are more likely to use VPNs than women

GWI reports that more than a third (36 percent) of males surveyed use VPNs, while only around one-quarter of women (26 percent) subscribe to these services.

If you’re wondering about the age of VPN users, GWI has that covered too. Prevalence is greatest in the 16–22 and 23–37 age ranges, with a 39 percent and 36 percent use rate, respectively. This drops down to 25 percent in people aged 35–44 and 16 percent for both the 38–55 and 56–64 age ranges.

8. More than half of VPN users are looking for improved privacy

Another key component of the GWI study found that 51 percent of users in the US and UK are connecting to VPNs so they can enjoy better privacy on public wifi networks. Meanwhile, 44 percent want to browse the web anonymously, 37 percent are looking to communicate more securely, and 23 percent want to access restricted torrent, streaming, or download sites.

9. More than one-fifth of users want to access blocked entertainment sites

According to GWI, more than 22 percent of US and UK VPN users are seeking access to entertainment content that wouldn’t otherwise be available.

For example, Netflix serves different content depending on your location. By using a VPN to change your IP address you can access a different library of shows and movies.

Other popular reasons for using a VPN include accessing blocked websites, files, and services when at work (22 percent) and avoiding bandwidth throttling (21 percent).

10. You need at least 5 Mbps for streaming HD video

Many VPN users worry that diminished speeds will make for a poor streaming experience. However, as per Netflix’s recommendation, you don’t have to have blazing fast speeds for streaming.

Netflix's speed recommendations.

In fact, anything above 5Mbps should be okay for HD streaming. That said, if you’re looking to stream Ultra HD, you’ll need at least a 25 Mbps connection. And let’s face it, in general, faster is better in terms of overall internet experience, so users still need to look out for VPNs that offer great speeds.

11. Almost two-thirds of VPN users are concerned about how companies use their personal data

GWI found that 64 of VPN users worry about how their personal data is used. That said, this figure is not that different from non-users of VPNs, of which 60 percent are concerned. Similarly, concern about the internet threatening personal privacy is strong among both VPN users (62 percent) and non-users (60 percent).

12. 80 percent of global citizens are concerned about their online privacy

The CIGI-Ipsos Global Survey Internet Security & Trust surveyed a smaller set of people than GWI, but they found the rate of concern was higher. Eight in 10 respondents said they were concerned about online privacy, and the majority said that they were more worried than in the previous year. Egypt and Hong Kong have the highest rate of concern, with most citizens (96 percent in both regions) expressing online privacy concerns.

13. More than half of users are very worried about cybercriminals

According to CIGI-Ipsos, the most prominent concern among users is cybercriminals, with 55 percent very concerned and a further 26 percent somewhat concerned. Other privacy threats that people worry about include internet companies (74 percent), other internet users (71 percent), and their own government (66 percent).VPN statistics regarding privacy concerns.

Source: CIGI-Ipsos

14. VPNs are banned or restricted in 10 countries

The governments of several countries do not take kindly to VPN usage, often because they want to prevent their citizens from bypassing censorship. VPN use is currently outlawed or restricted in several countries: Belarus, China, Iran, Iraq, North Korea, Oman, Russia, Turkey, Turkmenistan, and the UAE.

1 Global VPN Usage Report 2020. An exploration of VPNs and their users around the world. Co-branded report 2020. Top10VPN | GlobalWebIndex. https://www.top10vpn.com/assets/2020/03/Top10VPN-GWI-Global-VPN-Usage-Report-2020.pdf

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