ultimate guide to Instagram privacy

Thinking about signing up with Instagram, but worried about your privacy? Have you ever wondered about how much information you’re giving away when you post, or asked if there are better ways to control who can see your information? We all want to enjoy our social networks to connect with family, friends, and followers, but sometimes we have stories we don’t want the entire world to see. Knowing what your privacy options are before signing up can help you feel more comfortable when using the app and enable you to share moments with confidence.

With over one billion active users per month according to Omnicore, Instagram is a popular social network with a fast, devoted following. Whether you’re a new user who wants to know more about privacy before you join, or you’re an Instagram pro who wants to tweak some privacy options when using the app, here’s what to look out for.

Note: Any settings instructions provided below are for the iOS and may vary slightly for Android and desktop.

1. Pay attention to what you post

This is something every user on Instagram should be doing, yet horrible examples abound of innocent photographers revealing more about themselves than they should. Instagram is now one of the networks regularly scanned by hackers looking for fresh victims who unwittingly provide the keys for successful fraud or detailed information that can be used in a social engineering scam. Here are some examples of items that should never be included in images:

  • Credit cards, bank checks, flight boarding passes, or documents that include financial numbers or account information.
  • Items that include Social Security Numbers in sight, such as Social Security cards from the US or SIN cards from Canada.
  • Tax documents, refunds, or financial forms.
  • Identification cards and documents, such as a driver’s license or passport.
  • Detailed health IDs, such as a health card or insurance number or form.
  • School reports, documents, or application forms.
  • Paper or electronic ballots after voting (these will invalidate the vote!)
  • Images of you breaking local, state, provincial, or federal laws.
  • Images of you goofing off or causing disruption at work—aside from risking an HR call regarding conduct, you may capture confidential information not meant to be shared outside the office.

2. Turn off activity status

Your activity status on Instagram tells other users when you are using or scrolling through the app, signaling to friends when it may be a good time to chat. This can be a good thing when you want to connect, but annoying if you’re doing a quick account check and don’t want to be disturbed.

To turn off activity status so that other users cannot tell when you’re online:

  1. Select the menu button and hit Settings.
  2. Hit Privacy then Activity Status.
  3. Toggle the option to the off position.

Activity status settings.

3. Use two-factor authentication

Although not invincible, two-factor authentication is popular in security and highly recommended, because it means an outside hacker needs more than your username and password to access your account. With Instagram, you are provided with two options: you can set your account to send a text code to one of your devices when logging in, similar to a second password. You can log into Instagram through a third-party authentication system, such as Google Authenticator.

To activate two-factor authentication on your account:

    1. Select the menu icon and hit Settings.
    2. Scroll down to Security > Two-Factor Authentication > Get Started.
    3. Choose whether you want to authenticate via text message or an authenticator app.

Two-factor authentication.

Keep in mind that to use text message two-factor authentication, you will need to add a phone number to your account.

4. Consider locking your account

If you want to stop strangers from viewing your photos, consider locking the account so that only those friends and followers you approve of can see what you post.

To make your account private:

  1. Select the menu icon and hit Settings.
  2. Select Privacy.
  3. Toggle the Private Account option to the on position.

Instagram notes that once your profile is private, new followers will have to send a follow request to see your images; however, posts you share to other social networks may be visible depending on the network preferences.

5. Block or restrict individual accounts

Feel like you’re being put under the microscope by certain parties? Consider blocking the specific account so they can’t see you. Blocked accounts can’t see your images or videos or search for your name, and their comments won’t appear in your Activity. Although you won’t be completely hidden, as users not logged in will still be able to view your account, blocking specific users may save some grief as you know your images are not showing up on their timeline.

To block an account:

  1. Visit the account you want to block.
  2. Go to the three dots next to their username.
  3. Click the red Block option, then click Block again to confirm.

Note that you also have the option to restrict users. When you do this only you and the restricted user can can see comments they add to your posts or their replies to your story stickers.

6. Control comments on your posts

Comment controls won’t protect privacy by hiding your images or data, but they can limit what others post on your pictures and weed out offensive or annoying messages.

For more power over your conversations:

  1. Go to the menu button and hit Settings.
  2. Scroll down to Privacy > Comments.

Comment controls.

Here you’ll have the option to allow comments based on who you follow or who’s following you, block comments from specific individuals, or generally hide offensive text.

Just under Comments, you can select Mentions to apply similar controls to who can link your account in their posts.

7. Limit access of third-party apps

Third-party apps—those applications that can access your Instagram account—can allow the user to experience or apply Instagram in unique ways. For example, you might use a third-party app to apply unique filters to your image before uploading, to engage with your followers in different ways, or analyze what your followers are most interested in. There are concerns, however, that not all third-party apps take privacy seriously and may end up collecting or disclosing more information than you’re comfortable with.

Instagram itself implemented new controls for the data it can access as of April 2018, a move some reports have suggested was triggered in part by parent company Facebook’s Cambridge Analytica scandal. Before using a third-party app and granting it Instagram access, read the privacy policy and look for red flags or options to limit how much data the app can access.

8. Disable tagging

Not only can your friends view and comment on your pictures, but they can also tag you in images they upload, identifying individuals in the image. Those pictures can also be automatically added to your own profile, where they can be seen by your followers and visitors. Sometimes, however, we’d rather not showcase the image on our own networks.

If this sounds like you, there is an option:

  1. Select the menu icon and hit Settings.
  2. Privacy and select Tags.
  3. Under Allow Tags From, choose who can tag you in images.
  4. Under Tagged Posts, decide whether tags can will be automatically approved or if you want to manually approve them.

Tagging controls.

9. Use “Stories”

Stories are brief Instagram posts that disappear after 24 hours. They don’t appear in your regular feed, but are instead displayed as a button list at the top of the feed as users browse through and don’t remain in your profile later. They are the perfect way to share a memory briefly without keeping it forever within your profile history.

You can set images and video as stories by hitting the camera button at the top of your profile. In addition, Instagram allows you to toggle off others reshaping your stories, and provides other preferences under Story Controls. While there is no way to block users from sharing pictures uploaded as stories entirely due to screenshots, consider Story Controls as an option.

To set up Story Controls:

  1. Select the menu icon and go to Settings.
  2. Choose Privacy > Story.
  3. Select your preferences from the menus provided.

Story controls.

10. Turn off your location

You’ll need to go into your device’s individual preferences for this one, but if privacy is a concern, it’s never a bad idea to remove location access, either as a general default or by app.

To turn off your location from an Apple device:

  1. Hit Settings and go to Privacy.
  2. Select Location Services.
  3. Turn off location access by specific apps or toggle off location access to all apps entirely.  

11. Limit the metadata contained in photos you upload

Metadata is commonly referred to as ‘data about data.’ It refers to little building blocks of information such as versioning, timestamps, authors, and geographic location. Unfortunately, however, images uploaded to Instagram stamped with the geographic location of where the photo was taken can provide others with more detail than the photographer wants to reveal.

On an Apple device, this can be disabled the same way you limit the Instagram app’s access to your location: by toggling off location services access by the camera. Alternatively, if you want to remove the metadata but leave your location services on, consider an app, free or paid, that will allow you to see and remove metadata before you upload.

12. Check for privacy with new app updates

Like all social media channels, Instagram periodically makes changes to its service, either to introduce new features or set up better security controls and remove unwanted bugs. After you’ve updated, take a quick scan of your privacy settings. You can also search online for the latest version of Instagram along with the word “privacy” to see if there have been any concerns over new features and how to turn them off.

Final thoughts

Since hitting the scene in 2010, Instagram has developed a fast following. One study found that 37 percent of US adults (including 43 percent of women) use the image-sharing social media platform.

Odds are, even if you’re not on Instagram yet, you have been curious about joining. The app is exceedingly popular with its fans, with content ranging from puppy dogs and crazy cats to financial advice, top sporting moments, family fun, and rolls of ‘selfies.’

By setting up a few added privacy and security controls, you can connect on Instagram while limiting the app’s access to personal information. This means you can feel comfortable while engaging with the community and having fun.

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