Sam Cook

Samuel Cook is a SaaS product researcher who's been immersed in both B2B and B2C software for over 10 years in various roles, including freelance technical product writing, marketing, and research. He has also been a prolific and trusted ghostwriter for multiple C-suite executives within B2B SaaS companies, with thought leadership content that has appeared in Forbes and Entrepreneur magazine. His career journey has taken him from the classroom as a highschool English teacher, to a freelance content writer, to marketing leader.

As the Head of B2B Strategy and Deveopment, Sam utilizes his experience within the software industry to provide deep and and approachable strategy guides for software buyers across various niches, including internet privacy, IT security, and more. He derives a signficant amount of satisfication from helping software buyers get an advantage in the sales process. He brings together his various experiences, including working previously as a Content Director for a B2B SaaS company, to unravel sometimes confusing product features and marketing language.

Can Human Writers Beat AI?

Sam is currently running an experiment through, testing his own email subject line writing skills against AI. He's focused on whether AI can succeed in generating better open rates. Bookmark this page to follow along, and be sure to sign up to the Compartiech Zero-Day newsletter for updates on cybersecurity threats and insights.