60+ video and music streaming stats

Online streaming is now the preferred method for many sports, entertainment TV, movie, and music fans worldwide. From Netflix to YouTube to Spotify, national and international streaming services operate in almost every country.

Unsurprisingly, as video streaming becomes more popular, there’s a massive amount of data that helps quantify the growing trend that promises to see an end to traditional entertainment avenues.

The big picture in 5 stats

There is almost no end to the number of interesting statistics associated with the digital media streaming phenomenon. As this area of consumer interest grows, a few key stats highlight how popular streaming really is, and why it’s becoming a widely adopted alternative to traditional TV and radio.

  1. The global video streaming market is estimated to be worth over $125 billion USD by 2025. (Source: MarketWatch)
  2. US consumers now spend nearly as much time watching videos as they do working. The average consumer spends 40 hours per week watching video content, with 15 hours per week of that through video streaming services. (Source: Deloitte)
  3. Netflix had its best year yet in 2018, with annual revenue of $15.794 billion, or 35 percent year-over-year increase, and making it the highest earner among the top streaming services. Hulu and Amazon Prime Video (Channels only), by comparison, earned less than $3 billion each. (Source: Macrotrends, Motley Fool)
  4. 70 percent of consumers believe traditional TV does not offer a good quality of content for the price, reflecting a growing value gap versus cord-cutting options and skinny bundle services like Sling TV, et. al., and adding insight into why many are choosing online streaming options instead. (Source: Deloitte)
  5. YouTube is the largest video streaming site in the world with over 1 billion users worldwide. (Source: YouTube)

Video streaming stats and facts

As internet bandwidth and speeds increase, streaming video is becoming a viable option for consumers across the world. In many countries, consumers can now stream all of their favorite video content, from live TV to on-demand video. Here are some of the top stats from 2017-2018 that define the trends in video streaming.

  • Netflix now has over 148 million subscribers worldwide. (Source: Statista)
  • The formerly DVD-by-mail service spent over $12 billion on content in 2018, with 85 percent dedicated to original content production. The company plans to spend $15 billion in 2019. (Source: Variety)
  • Netflix is the most popular video streaming service in the US and most of the world but does not have the largest library. Amazon Prime video carries over 20,000 movies and TV shows in the US. (Source: Comparitech)
  • Amazon Prime has over 100 million subscribers worldwide. (Source: Variety)
  • The online retailer spent an estimated $5 billion on video content in 2018. (Source: MediaPost)
  • Hulu, which only operates in the US, had more than 25 million subscribers as of 2018. (Source: The Wrap)
  • iQIYI, a Chinese company, earned over $2.6 billion USD in 2017. (Source: SEC)
  • iQIYI earned around $480 million USD in Q4 2018, representing significant revenue growth from the previous year. (Source: Seeking Alpha)
  • Chinese streaming service iQIYI has over 87 million subscribers and over 420 million active users each month. (Source: Variety)
  • The service spent $2.5 billion on content in 2017 and 2018. (Source: The Wrap)
  • According to SEC filings, Hulu was on track to lose money in 2018 due to its content spending. The company was set to come in at a net loss of around $1.5 billion for the year. (Source: The Wrap)
  • Those opting for video streaming services have numerous reasons why they appreciate such services versus traditional TV options. 73 percent like that they can watch content when they want, 67 percent enjoy content without commercials, and 49 percent love both the quality of the original content services like Netflix, as well as the option to watch content on multiple devices. (Source: Deloitte)
streaming stats 2019
Source: Deloitte
  • US consumers spend nearly an entire work week’s amount of time watching videos. American spend around 38 hours each week watching videos, 15 hours of which goes toward watching streaming videos. (Source: Deloitte)
  • Millennials and Generation Z consume streaming video at an enormous rate. Over 60 percent of Millennials and Gen Z consumers stream video daily. By comparison, less than 30 percent of Baby Boomers stream video daily. (Source: Deloitte)
  • 27 percent of all consumers state that they do not have a “pay TV” or traditional cable TV subscription. (Source: Deloitte)
  • 56 percent of those who do have a traditional cable TV package only have one because it’s bundled with their internet plans. (Source: Deloitte)
  • Around 60 percent of Millennials and Generation X consumers subscribe to video streaming services. For Generation Z (the youngest adult group born between the mid-1990s and early 2000s), that number is closer to 70 percent. Only around 30 percent of Baby Boomers and around 25 percent of Matures (those born before 1945) subscribe to such services. (Source: Deloitte)
  • Generation X, Millennials, and Generation Z binge watch the most TV episodes. When binge-watching, all three groups watch between 6-7 episodes in a single sitting, compared to around 4-5 for Boomers and Matures. (Source: Deloitte)
  • US consumers spent around $2 billion each month in 2017 on streaming video service.  (Source: Deloitte)
  • Consumers are more than willing to pay for streaming options over mobile devices. Four of the top five non-gaming apps that earned revenue in 2018 were for video or music streaming: Netflix (#1), Tencent Video (#3), iQIYI (#4), and Pandora Music. Non-gaming apps streaming apps collectively earned over $19 billion in 2018. (Source: App Annie)
streaming stats 2019
Source: App Annie
  • Consumers’ time spent on the top 5 video streaming apps increased 140 percent between 2016 and 2018. Consumers in India showed the most growth at 185 percent. (Source: App Annie)
  • India-based consumers as a whole spent 45 billion hours watch streaming video through apps in 2018, compared to just under 20 billion hours by US consumers, and around 3 billion hours by UK consumers. India’s large population played a significant role in its total hours watched. (Source: App Annie)
  • Compared to its population size, South Korea residents watched the most hours of video through the top 5 streaming apps. With 10 billion hours logged in 2018, that represents nearly 2,000 hours per individual, or around 22 percent of the year spent watching streaming videos through apps. (Source: App Annie)
  • Due to its ban in China, YouTube is not the most popular streaming app in the country. Tencent Video takes the top spot in China for hours spent on the app, followed by iQIYI, Youku, bilibili, and ImgoTV. (Source: App Annie)
  • In every other country identified in the App Annie study, YouTube took the top spot for the most-used video streaming app. That includes India, Brazil, the US, South Korea, Japan, Germany, France, the UK, and Canada. (Source: App Annie)
streaming stats 2019
Source: App Annie
  • In the US, the top 5 streaming apps by hours spent were YouTube, Netflix, Hulu, Amazon Prime Video, and Twitch. (Source: App Annie)
  • In the UK, the top 5 streaming apps by hours spent were YouTube, Netflix, BBC iPlayer, BBC Sport, and Amazon Prime Video. (Source: App Annie)
  • In Canada, the top 5 streaming apps by hours spent where YouTube, Netflix, Twitch, YouTube Kids, and Amazon Prime Video. (Source: App Annie)
  • App Annie projects Disney’s new Disney+ streaming service, set to launch in 2019, will disrupt the market. This is primarily because Disney already owns two other popular streaming services: ESPN+ and Hulu (majority share).  (Source: App Annie)
  • Consumers are spending more than ever on streaming apps. Growth in app store spending for video streaming apps rose 285 percent between 2016 and 2018. Subscription revenue was the primary driver for spending. (Source: App Annie)
  • Consumers worldwide spent over $2.2 billion in 2018 on the top 5 video streaming. Netflix easily held the #1 spot, as well. (Source: App Annie)
  • Live streaming apps were among the top revenue drivers in major markets, except the US. Despite typically costing more for subscriptions than on-demand video streaming services, in the US, no apps offering live TV or live sports made the top 5 for spending, reflecting the significant growth potential for these type of services in the country. (Source: App Annie)
  • App Annie predicts 10 minutes of every hour spent consuming media in 2019 will be spent toward streaming video. (Source: App Annie)
  • Despite the popularity of streaming, social media apps beat out even Netflix when it comes to worldwide app downloads. Netflix was only the 9th most downloaded app in 2018. Nevertheless, streaming video apps, including Netflix, iQIYI, Tencent Video, Youku, and YouTube, and HBO Now comprised the largest majority of consumer spending in 2018 since most social media apps are free. (Source: App Annie)

Music streaming facts and stats

Music streaming is now bigger than ever, with billions of dollars going into the music streaming industry every year. Most music fans are now using subscription-based streaming services such as Spotify, Pandora, and Apple Music, while even video services like YouTube are massive sources for music fans. The stats are pouring in faster than ever for music streaming, showing that this is an industry that’s earned a bit more attention.

  • Digital streaming is taking over the music industry. In 2017, streaming revenue was up over 41 percent year-over-year, with 54 percent of music sales revenue going toward digital sales. Meanwhile, downloads revenue was down over 20 percent and physical revenue was down over 5 percent, emphasizing the strong shift toward streaming music. (Source: IFPI)
  • Streaming revenue was 38 percent of all music industry revenue in 2017.
  • Streaming revenue totaled around $6.6 billion in 2017. All digital revenue total over $9 billion that year, with digital revenue up over 19 percent from 2016. (Source: IFPI)
streaming stats 2019
Source: IFPI
  • Paid subscription audio revenues accounted for 70 percent of all digital music revenue in Europe in 2017. (Source: IFPI)
  • In the US, paid subscription audio revenue accounted for around 47 percent of all digital music revenue in 2017. (Source: IFPI)
  • There was a 45.5 percent growth in music paid streaming subscription revenue in 2017. (Source: IFPI)
  • By the end of 2017, there were over 125 million paid music streaming subscription accounts. (Source: IFPI)
  • The streaming music service Deezer streams 837 years worth of music each day, while its users stream 35 billion music tracks each year. (Source: IFPI)
  • The US was the top music market in 2017, followed by Japan (#2), Germany (#3), the UK (#4), France (#5), South Korea (#6), Canada (#7), Australia (#8), Brazil (#9), and China (#10). (Source: IFPI)
  • Ed Sheeran’s “Shape of You” was the top digital single in 2017 with 26.6 million downloads or download equivalents (unique plays via streaming services). (Source: IFPI)
  • Luis Fonsi’s “Despacito” was a close second that year with over 24 million downloads or download equivalents. (Source: IFPI)
  • One of the biggest concerns in the music streaming industry right now is the value gap, which is how much money streaming services extract before artists get paid. Worldwide, audio streaming generates far more revenue per user than video streaming, but artists see only a fraction of that amount. Music streaming revenue in 2017 was around $20 per user, compared to around $1.5 per video streaming user. (Source: IFPI)
streaming stats 2019
Source: Digital Music News
  • Streaming service Napster, once a hotbed for illegal music streaming, now pays the most to artists. The service pays 0.019 cents per play, meaning artists need 77,474 plays in order to earn a US minimum monthly wage of $1,472. (Source: Digital Music News)
  • The worst service for musicians is YouTube, which maintains the largest value gap. The service pays just 0.00069 cents per stream, requiring over 2.1 million song plays for artists to earn the US minimum monthly wage. (Source: Digital Music News)
  • Paid audio streaming made up 23 percent of all on-demand streaming time in 2017. Free streaming made up 22 percent. (Source: IFPI)
  • Audio streaming revenue was up nearly 49 percent in Latin America in 2017. (Source: IFPI)
  • Streaming service Soundcloud now has over 177 million tracks, over 10 million music creators, and a global community of users of around 1 billion. (Source: IFPI)
  • Since its launch, Spotify has paid over $9 billion to rightsholders, over 157 million active users, and over 70 million paid subscribers. (Source: IFPI)
streaming stats 2019
Source: IFPI
  • Music library sizes are a key selling point for music streaming services. Some boast rather impressive numbers: Amazon Music Unlimited – 50 million tracks; TIDAL – 60 million tracks; Spotify – 40 million tracks; Pandora Premium – 40 million tracks; Music Choice – 55 million tracks; Apple Music – 50 million tracks; Deezer – 53 million. (Source: Wikipedia)
  • As of Q4 2018, Spotify had the largest number of paying users, with over 95 million US music fans worldwide paying to use the service. That’s a gain of 20 million users since 2017. (Source: TheVerge)
  • Based on its distribution method (over pay TV and other platforms), Stingray Music boasts over 400 million subscribers or users. This would make its closest rival YouTube Music, which does not have stats to disambiguate its music video streaming from other streaming. (Source: Stingray)