To find out which countries are getting the best value for their money with their streaming services, we regularly analyze the differences in library sizes and monthly costs across several platforms. In this research, we have found that Amazon Prime Video subscriptions vary dramatically on a country-by-country basis when it comes to cost-effectiveness.
While Prime Video has often been regarded as one of the cheaper streaming platform options when compared with the likes of Netflix, Hulu, and Disney+, it, like many other platforms, has upped its pricing for a number of countries in recent months. For example, Argentina, which was the most cost-effective country in 2022, has seen a number of price increases over the last year or so (rising from ARS 319 to ARS 1,149–or $2.35 USD to $3.28 USD).
So, where is the most cost-effective place to have a Prime Video subscription? Which countries get access to the biggest libraries of movies and TV shows? And is a Prime Video subscription more or less cost-effective than a Netflix subscription?
Please note: the prices included in our study are the price for Prime Video and may or may not include other features on Amazon (e.g. delivery options). Where possible, however, we have included the service for Prime Video only. The US, for example, charges $14.99 for Amazon Prime subscription, which includes Prime Video, but also charges a lower price of just $8.99 for Prime Video only— the latter of which was included in this study. The prices are also the base price as advertised by Amazon. They do not include the various taxes and other charges users may face. We are aware that several countries, including Argentina, have these charges, but our study focuses on the price charged by Amazon. Equally, costs are quoted on the monthly subscription price. In some countries, annual subscriptions are offered, which may be cheaper than the month-by-month price.
Is Prime Video good value in your country?
In order to determine which countries were receiving the most cost-effective Prime Video subscription, we looked into a number of factors.
First, we ascertained the number of TV shows and movies available in 80 countries (according to current Just Watch figures). After adding the two figures together, we divided this number into the total cost of Prime Video per month in each country.
Second, we analyzed the overall cost per month in each country to see how these figures compared (using the exchange rate at the time of publication).
So what did we find? Perhaps most significantly, we found the number of titles per country varies dramatically – much more so than the overall costs of Prime Video. The lowest number of titles available (830) is in Latvia, while the highest number of titles available (13,018) is in Ireland. That’s over 15 times more titles! The Irish do, however, have to pay more for this library–£8.99 GBP ($10.91 USD) compared to €5.99 EUR ($6.29 USD). That said, Ireland’s cost per title is nine times less than Latvia’s ($0.00084 compared to $0.00758).
Due to their incredibly cheap monthly subscription fees and above-average library sizes, Nigeria, the Philippines, and South Africa are the most cost-effective countries to stream Prime Video. With the average library size being 4,412, Filipinos are getting access to far more with a total library size of 6,210 titles. But Nigerians and South Africans gain access to more than double the average with 8,935 and 9,453 respectively.
With low-cost monthly subscription fees of $3.00 (Nigeria), $2.63 (Philippines), and $4.09 (South Africa), these three countries really do make you feel like you’re getting the most bang for your buck, paying $0.00034, $0.00042, and $0.00043 per title respectively.
However, the fourth most cost-effective country, New Zealand, arguably gives you even more for your money. Despite being slightly more expensive on a cost-per-title basis ($0.00047), the fact it has 2.3 times more titles than average (10,038) and a moderate subscription fee of $4.74 ($8.00 NZD) means New Zealanders are getting a great deal from their Prime Video subscription.
Are other countries with large libraries getting a good deal?
Not always. Ireland has the largest library, with 13,018 titles. But, thanks to its 2022 price hike, users here are paying more than average for their Prime Video subscription (£8.99 GBP or $10.91 USD). This makes its cost per title $0.00084, placing it in 19th place for cost-effectiveness.
It’s a similar story in the UK and US, too. With the second- and third-biggest library sizes respectively (12,740 and 12,150 titles) and costs of $10.91 and $8.99 per month, this makes the UK and the US the 21st and 14th most cost-effective places for Prime Video subscriptions.
Other countries with more than 9,000 titles in their libraries are Canada and Australia. Canadians pay $7.27 USD (9.99 CAD) for nearly 9,900 titles and Australians pay $6.32 USD (9.99 AUD) for 9,800 titles. This makes them the 13th and 10th most cost-effective countries on a price-per-title basis, respectively.
TIP: You can securely access your usual Prime Video catalog from different countries when traveling abroad by using a VPN. However, not all VPNs work with all Prime Video country catalogs. We have recently tried and tested the best VPNs to watch Prime Video from anywhere.
Top 10 places where Amazon Prime Video is good value for money
As we have seen, Nigeria, the Philippines, South Africa, and New Zealand (joint with Japan) enjoy the most cost-effective prices for an Amazon Prime Video subscription.
The average cost per title for their monthly subscription price is $0.00034 for Nigerians, $0.00042 for Filipinos, $0.00043 for South Africans, and $0.00047 for New Zealanders and the Japanese. This makes their cost per title 129 to 146 percent cheaper than average.
Top 10 most cost-effective countries for Amazon Prime Video
|Country||Price (Local)||Price USD||# of TV Shows||# of Movies||Total Library Size||Price per Title|
|South Africa||79 ZAR||4.09||1,334||8,119||9,453||0.00043|
|New Zealand||8 NZD||4.74||1,716||8,322||10,038||0.00047|
The 10 places where Amazon Prime Video isn’t good value for money
At the other end of the scale are ten European countries, each with a cost per month of $6.29, and library sizes that are below 1,400 titles. These well-below-average libraries mean these European countries are paying $0.00464 to $0.00758 per title–which is at least double the average of $0.00215.
Top 10 least cost-effective countries for Amazon Prime Video
|Country||Price (Local)||Price USD||# of TV Shows||# of Movies||Total Library Size||Price per Title|
|Bosnia and Herzegovina||5.99 EUR||6.29||462||894||1,356||0.00464|
The cheapest places to get Amazon Prime Video
While Nigeria, the Philippines, South Africa, Japan, and New Zealand were the most efficient on a cost-per-title basis, none of these are in the top five on a cost-per-month basis.
Egypt has the cheapest Prime Video subscription cost by far, with a price of just $0.94 or EGP 29.00. Even with its significantly below-average library size of 1,605 titles, Egypt is the ninth-most cost-effective place for a subscription based on its cost per title of $0.00059. However, users here will be sacrificing library quality to get a bargain price.
At 50 cents more per month than Egypt, Turkey is the second-cheapest place to have a Prime Video subscription. With a monthly fee of $1.42 (TRY 39) and a slightly smaller library size of 1,321, Turkey has a cost per title of $0.00107, coming 36th in the cost-per-title rankings.
The most expensive places to get Amazon Prime Video
On a cost-per-month basis, Guernsey, the UK, Ireland, and Switzerland all cost more than $10 a month and rank at the bottom of the table. The UK, Guernsey, and Ireland’s fees are $10.91, and Switzerland’s is $10.90, which means they’re paying 11 times Egypt’s monthly subscription price.
The US came in 7th place for the most expensive monthly subscription with a monthly fee of $8.99. The US, however, pays $8.99 for Prime Video alone (with an increased price of $14.99 to receive all Amazon Prime benefits, including free delivery). Guernsey, the UK, and Ireland receive all Amazon Prime benefits from their $10.91 subscription fee.
How does Amazon Prime Video compare to Netflix for the total cost per title?
Earlier this year, we released which countries pay the most for Netflix. If we look at the cost per title for both platforms– which countries are paying more or less for each streaming service?
Please note: Cameroon, Nicaragua, and Slovenia are excluded from this comparison due to no data for Netflix being available.
If we compare each country’s cost per title on Prime Video and Netflix, we can see that while some countries enjoy relatively good pricing on Prime Video, they don’t get the same deal on Netflix. This is particularly the case for our most cost-effective country, Nigeria. While Nigerians get a great deal for Prime Video, the same cannot be said for Netflix. This is primarily due to an average cost per month but a well-below-average Netflix library size.
In contrast, many of the European countries that get a raw deal on Prime Video (e.g. Latvia, Greece, Lithuania, Bulgaria, and Slovakia), actually enjoy a cost-per-title on Netflix that’s below average.
It also appears that countries like Egypt, India, Turkey, the Philippines, and Argentina enjoy great cost-effectiveness across both platforms.
Can you get Amazon Prime Video for free?
Unfortunately, Amazon Prime Video is not available for free. However, if you are an Amazon Prime Member, you can access many movies and TV shows with your membership. Additionally, new releases and classic favorites are available for rent or purchase. There are also limited-time promotional offers that provide discounted or extended trials of the service.
For those looking to watch Amazon Prime Video without incurring a charge, you can take advantage of the 30-day free trial available when signing up for an Amazon Prime membership. If you choose not to continue with the service after the trial period, simply cancel your subscription before the end of your trial to avoid being charged.
Data researcher: Charlotte Bond