Which countries pay the most and least for Amazon Prime Video?

Published by on November 8, 2018 in VPN & Privacy

In 2016, Amazon announced its launch of Prime Video in over 200 countries. And with video streaming services becoming increasingly popular, we decided to check out whether Amazon Prime Video customers are getting a good deal for their money.

To determine this, we looked at several things:

  • First, we ascertained the number of TV shows and movies available in 28 countries (according to current Just Watch figures). After adding the two figures together, we divided this number into the total cost of Amazon Prime Video per month in each country.
  • Second, we analyzed the overall cost per month in each country to see how these figures compared (using the exchange rate at the time of publication).

So what did we find?

Perhaps most significantly, we found the number of titles per country varies dramatically – much more so than the overall costs of Prime Video. The lowest number of titles available (713) is in Singapore, while the highest number of titles available (18,246) is in the US. That’s 25 times more titles! And while viewers in Singapore do pay 66 percent less than US customers, Singapore is still the least cost-effective place to watch Prime Video.

Furthermore, both Australian and Canadian customers pay nearly 34 percent more per title than US customers.

But it’s not customers in the United States who are getting the most bang for their buck – it’s customers in the UK and Ireland.

How come?

Unlike all of the other countries where full Prime benefits (e.g. free shipping) are available and Prime Video is included, customers in the UK and Ireland are able to purchase Prime Video separately from Prime. This makes the service 29 percent cheaper than if they used it through Prime. And because it has the second-biggest library (11,066 titles), the UK is the most cost-effective place to watch Amazon Prime Video based on cost per title.

Cost of Amazon Prime Video in the UK

The top 10 places where Amazon Prime Video is good value for money

As we’ve seen, on a value for money basis (based on cost per title), the UK pips the US to the post – just! US customers pay nearly 3 percent more per title than UK customers (based on UK customers purchasing the Amazon Prime Video service on its own).

However, it’s those customers in Singapore who seem to get the rawest deal. They pay 172 percent more per title than UK customers!

Furthermore, the average cost per title (worldwide) is $0.00404 (£0.00314), meaning the average customer pays nearly 142 percent more than UK customers, while Singaporeans pay 78 percent more than the average.

Best value for money (cost per title)

RankCountryNo. of TV ShowsNo. of MoviesTotal Library SizeCost Per Month (Local)Cost Per Month ($)Cost Per Month (£)Av. Cost Per Title ($)Av. Cost Per Title (£)
1United Kingdom7181034811066GBP 5.99$7.68£5.99$0.00069£0.00054
2United States13431690318246USD 12.99*$12.99£10.12$0.00071£0.00055
3India41419372351RS 129*$1.76£1.37$0.00075£0.00058
4Canada53755936130CDN 7.99*$6.11£4.76$0.00100£0.00078
5Australia42845124940AUD 6.99*$4.96£3.87$0.00100£0.00078
6New Zealand41643214737USD 5.99$5.99£4.67$0.00126£0.00099
7South Africa37438764250USD 5.99$5.99£4.67$0.00141£0.00110
8Sweden37739614338EUR 5.99$6.83£5.32$0.00157£0.00123
9Finland37639624338EUR 5.99$6.83£5.32$0.00157£0.00123
10Norway37239364308EUR 5.99$6.83£5.32$0.00159£0.00123
*The countries where only Amazon Prime (not Amazon Prime Video on its own) is available.

We’ve also included the cost-effectiveness (or lack of) in 18 other countries, according to Just Watch figures:

Mid to worst value for money (cost per title)

CountryNo. of TV ShowsNo. of MoviesTotal Library SizeCost Per Month (Local)Cost Per Month ($)Cost Per Month (£)Av. Cost Per Title ($)Av. Cost Per Title (£)
Denmark37039314301EUR 5.99$6.83£5.32$0.00159£0.00124
Ireland41641754591GBP 5.99$7.68£5.99$0.00167£0.00130
Mexico2281518174699 MXN*$5.09£3.97$0.00292£0.00227
Brazil20411441348BRL 14.90*$4.06£3.16$0.00301£0.00234
Germany48625062992EUR 7.99*$9.11£7.10$0.00304£0.00237
Austria47924972976EUR 7.99*$9.11£7.10$0.00306£0.00239
Italy22012071427EUR 4.99*$5.69£4.43$0.00399£0.00310
Japan358400758400 Yen*$3.57£2.78$0.00471£0.00367
Spain2388591097EUR 4.99$5.69£4.43$0.00519£0.00404
France24310261269EUR 5.99*$6.83£5.32$0.00538£0.00419
Switzerland25412691523EUR 7.99*$9.11£7.10$0.00598£0.00466
South Korea166617783USD 5.99$5.99£4.67$0.00765£0.00596
Russia177606783EUR 5.99$6.83£5.32$0.00872£0.00679
Estonia176597773EUR 5.99$6.83£5.32$0.00884£0.00688
Netherlands180592772EUR 5.99*$6.83£5.32$0.00885£0.00689
Lithuania176596772EUR 5.99$6.83£5.32$0.00885£0.00689
Latvia175595770EUR 5.99$6.83£5.32$0.00887£0.00691
Singapore172541713SGD 8.99*$6.54£5.08$0.00917£0.00712
*The countries where only Amazon Prime (not Amazon Prime Video on its own) is available.

The top 10 cheapest places to get Amazon Prime Video

If we compare the overall cost per month of Amazon Prime Video around the world, India is by far the cheapest place to get it. At a cost of just $1.76 (£1.37) per month, it’s $11.23 or £4.62 cheaper than the US or UK, respectively.

When it comes to how much Amazon Prime Video is per month, the US and UK don’t come close to the top at all, with the US ranking as the most expensive place and the UK ranking as the 22nd cheapest place. In fact, compared to the average cost per month ($6.56 or £5.11), the UK is nearly 16 percent more expensive than average and the US is nearly a whopping 66 percent more expensive!

In stark contrast, India is 115 percent cheaper than average – and we can’t account this to it having the most limited library. Rather, India boasts 2,351 titles, which is approximately 230 percent larger than Singapore’s measly library of 713.

Where is Amazon Prime Video the cheapest?

RankCountryCost Per Month (Local)Cost Per Month ($)Cost Per Month (£)Comparison to AverageAverage Person’s WagesAPV Yearly Cost in Relation to Average Person’s IncomeCountry’s GDP per CapitaAPV Yearly Cost in Relation to GDP per Capita
1IndiaRS 129$1.76£1.3773% cheaper$1,8201.16%$1,9391.09%
2Japan400 Yen$3.57£2.7846% cheaper$40,8630.10%$38,4280.11%
3BrazilBRL 14.90$4.06£3.1638% cheaper$8,5800.57%$9,8210.50%
4AustraliaAUD 6.99$4.96£3.8724% cheaper$49,1260.12%$53,8000.11%
5Mexico99 MXN$5.09£3.9722% cheaper$15,3140.40%$8,9020.69%
6ItalyEUR 4.99$5.69£4.4313% cheaper$36,6580.19%$31,9530.21%
7SpainEUR 4.99$5.69£4.4313% cheaper$38,5070.18%$28,1570.24%
8New ZealandUSD 5.99$5.99£4.679% cheaper$40,0430.18%$42,9410.17%
9South AfricaUSD 5.99$5.99£4.679% cheaper$5,4301.32%$6,1611.39%
10South KoreaUSD 5.99$5.99£4.679% cheaper$35,1910.20%$29,7430.24%
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The top 10 most expensive places to get Amazon Prime Video

As we’ve seen, the US is the most expensive place to get Amazon Prime Video, which is likely due to the fact that you aren’t just getting Prime Video as part of this service. You’ll automatically receive access to its music library, free delivery, and various other perks. However, that doesn’t help if you only want to access its library of videos (which is pretty extensive!).

Other top-paying countries include Germany, Austria, and Switzerland (again, all of which are paying for full Prime membership). If you live in one of these three countries, you’ll pay $2.55 or £1.99 (approximately 33 percent) more than the average customer. This is $7.35 or £5.73 (approximately 135 percent) more than the cheapest place, India.

Where is Amazon Prime Video most expensive?

RankCountryCost Per Month (Local)Cost Per Month ($)Cost Per Month (£)Comparison to AverageAverage Person’s WagesAPV Yearly Cost in Relation to Average Person’s IncomeCountry’s GDP per CapitaAPV Yearly Cost in Relation to GDP per Capita
1United StatesUSD 12.99$12.99£10.1298% more$60,5580.26%$59,5320.26%
2GermanyEUR 7.99$9.11£7.1039% more$47,5850.23%$44,4700.25%
3AustriaEUR 7.99$9.11£7.1039% more$50,3490.22%$47,2910.23%
4SwitzerlandEUR 7.99$9.11£7.1039% more$62,2830.18%$80,1890.14%
5United KingdomGBP 5.99$7.68£5.9917% more$43,7320.21%$39,7200.23%
6IrelandGBP 5.99$7.68£5.9917% more$47,6530.19%$69,3300.13%
7SwedenEUR 5.99$6.83£5.324% more$42,3930.19%$53,4420.15%
8FinlandEUR 5.99$6.83£5.324% more$42,9640.19%$45,7030.18%
9NorwayEUR 5.99$6.83£5.324% more$51,2120.16%$75,5040.11%
10DenmarkEUR 5.99$6.83£5.324% more$51,4660.16%$56,3070.15%

How to watch the US Amazon Prime Video library

While you can get cheaper subscriptions in the likes of India and Japan, you will get a much smaller library size as well. Based on all of the above figures, you’re going to get the best value for money in the UK. That being said, US Prime Video subscribers enjoy by far the biggest library.

And while a move to another country to access this library may be out of the question, you could consider using a VPN. Not all VPNs will work but we maintain a list of VPNs that do work with the US version of Amazone Prime Video, which you can find here. 

Sources:

https://data.oecd.org/earnwage/average-wages.htm

https://www.worlddata.info/average-income.php

https://www.worldbank.org

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