How to change region on Amazon Prime

Due to licensing restrictions, Amazon Prime Video geo-restricts much of its content, so some TV shows and movies can only be accessed from certain parts of the world. The Amazon Prime Video US library is one of the most popular as it offers a larger selection of top-rated content than other catalogs. If you want to watch US-only content from outside the country, you’ll typically see a message that reads, “This title is not available in your location” or “this item is not available in your country.”

To access Amazon Prime Video from any country, a Virtual Private Network (VPN) is your solution. A VPN routes your internet traffic through an intermediary server in a location of your choice, masking your real location, and making it appear to Amazon that you’re somewhere else. Plus, it encrypts your traffic ensuring no one can track your activity, not even your Internet Service Provider (ISP).

Amazon actively blocks VPN usage so not all providers can offer access, and you may end up with a proxy error, such as “error 4601.”

In this post, we’ll explain how to change region and watch Amazon Prime Video US from anywhere, as well as the best VPN to use.

The best VPN for Amazon Prime Video US: ExpressVPN

ExpressVPN Amazon Prime Video page.

ExpressVPN is our recommended VPN for unblocking Amazon Prime Video. It offers a fast and reliable service that’s ideal for streaming HD video. Plus, its network of servers span 94 countries, so if there’s content from other regions you’d like to unblock, you’ll likely find a server that can help. BBC iPlayer, Netflix, and Hulu are just a few of the other services we know ExpressVPN reliably unblocks.

Aside from being great for streaming, ExpressVPN’s service is private and secure. The company never logs personally identifiable information and uses 256-bit encryption. A kill switch and DNS leak protection help secure data even further.

If you’re worried about a VPN being too complex to use, ExpressVPN has you covered there too. It’s super simple to set up and has apps for all major operating systems. Plus, if you need any help, 24/7 live chat customer support is just a click away. Simply choose a subscription term (one, six, or twelve months) and submit payment. A 30-day money-back guarantee means you can try the service risk-free. This is also ideal if you only looking to unblock content for a short period of time, for example, if you’re away on vacation.

BEST VPN FOR AMAZON PRIME VIDEO US: ExpressVPN offers 49% off and three months free with an annual plan.

Read our full review of ExpressVPN.

How to change country for Amazon Prime Video

Amazon allows you to change the region associated with your account by entering an address associated with the new region. Bear in mind, this changes the country for your entire Amazon account, including the store you use to shop for physical items. However, changing your account region is not necessary for unblocking Amazon Prime Video content. As long as you’re connected to a US VPN server, you will have access to the US library, even if your account region is set to another country.

That being said, if you do ever want to change your region, it’s a relatively straightforward process. While logged in to your Amazon account in a desktop browser, go to Accounts & Lists > Your Content and Devices > Preferences and click the downwards arrow to the right of Country/Region Settings to view your current country.

Amazon settings.

Hit Change and enter the new address you’d like to associate with your account.

Country settings.

Finally, click Update, and you’re done.

How to unblock Amazon Prime Video US with a VPN

The steps to watch Amazon Prime Video US content with a VPN are straightforward:

  1. Sign up with your chosen VPN provider. We recommend ExpressVPN, but we’ve also had success unblocking Amazon Prime Video US with these solid alternatives: NordVPN, CyberGhost, PrivateVPN, VyprVPN, and PureVPN.
  2. Download and install the relevant desktop VPN app and connect to a US server.
  3. Log in to your Amazon Prime Video account in a desktop browser (see below sections for details).
  4. Search for your desired US content. When you find the title, it should have a Watch Now button below the title and blurb.
  5. Click this button and you should be able to enjoy your movie or show.

Note that if a VPN is unsuccessful, the Watch Now button may be displayed, but trying to play the content will result in a proxy error.

Can I unblock Amazon Prime Video US on any device?

Unfortunately, based on our testing, it appears that you can only unblock Amazon Prime Video US in a desktop browser. When we install the mobile apps (on Android and iOS), we only have access to the home library of the country we’re located in (Canada). This is true even if we install the app while connected to a US VPN server and change our Amazon Prime account region to United States.

You might hope that using a browser on a mobile device would help, but this doesn’t work. While the Watch Now button may appear while you’re connected to a US server, clicking it won’t make the content play. Instead, you’ll be redirected to a page that explains how to watch on mobile devices (through the mobile app).

Amazon doesn’t disclose what methods it uses to detect your location, but it’s possible that it bases your home library on the country you’re in when you download the app (using your device location services or your app store home country) or the main payment method associated with your account. Or there may be other location tracking methods at play.

Amazon.com versus primevideo.com

When we test VPNs with Amazon Prime Video, we access the streaming service through the amazon.com website. The other way to watch Amazon Prime Video content on desktop is through the primevideo.com website. However, this appears to work in a similar way to the mobile apps and only shows you your home library of content.

For example, even when we connected to a US server and changed our account region to United States, a search for Mad Dogs (which we could watch through the amazon.com site) comes up with nothing on the primevideo.com site.

Prime Video search.

It’s unclear why this happens and what Amazon is doing behind the scenes, but what we can assume is that it uses different detection measures on the amazon.com site than it does on the primevideo.com site and mobile apps.

That being said, if your account was originally registered in the US with a US payment method, the primevideo.com site and mobile apps should still show you the US library. And connecting to a US VPN server should give you access to that library no matter where you are.

Can I use a free VPN to unblock Amazon Prime Video USA?

A quick Google search will bring up a ton of free services, and like anything you don’t have to pay for, these can be seriously tempting. However, we recommend steering clear. Free VPN services likely won’t be able to deliver the streaming experience you’re looking for. They typically don’t have the ability to unblock Amazon Prime Video US in the first place, and even they do, you may have to suffer with a slow, unreliable connection. These services tend to have too many users crowding a small number of servers, so much so that you may even have to join a queue to connect.

Apart from being a poor choice for streaming, free VPNs have a less-than-stellar reputation on the privacy and security front. Many monitor user activity via tracking cookies and sell the collected data to third parties. At the very least, you’ll have to endure ads, either from the VPN provider themselves or advertisers they cut deals with.

VPN users assume their security is improved with the software, but this isn’t always the reality. Some VPN apps have been found to carry malware, many leak data, and some don’t even encrypt internet traffic. At least with a reputable paid service, you know the basics are covered, and you can be confident that it’ll provide the experience you’re looking for.

What are some popular titles available on Amazon Prime Video US?

The Amazon Prime Video US library includes more than 18,000 movies and almost 1,500 TV shows, including plenty of original content. Here are some popular shows and movies available (note that these are not all US exclusives):

  1. Blue Bloods
  2. Bones
  3. Doctor Who
  4. Fortitude
  5. Into the Wild
  6. Nightcrawler
  7. Salmon Fishing in the Yemen
  8. Star Trek
  9. Suits
  10. Survivor
  11. Twilight
  12. Vikings